As a big country that supplies more than 70% of the world toy market, from January to September, the toy export value increased by 35.25% year-on-year, of which traditional toys increased by 43.3% year-on-year, the highest growth rate since the 2007 world economic crisis.
As China became the global OEM base for toys, the scale of Korean toys imported from China has expanded rapidly, doubling in just four years.
According to a report by the Yonhap News Agency on November 26, a statistics released by the Korea Customs Agency (Customs) on the 26th showed that the amount of toys imported from China from January to October this year reached 6.4527 trillion US dollars, an increase of 12.0%. This is nearly the same as the same period four years ago ($332.17 million). According to this trend, the total import volume this year is expected to exceed the $800 million mark.
At the same time, the proportion of Chinese-made toys in South Korean imports of toys has also increased significantly, from 59.1% in 2013 (from January to October) to 72.8% this year. However, most of the toys imported from China by South Korea are toys produced by Korean companies in China by way of OEM.
At present, world-renowned toy brands such as Japan have entrusted Chinese companies to process production. A person in the toy industry told Yonhap News that due to the low birth rate, the number of Korean children has decreased year by year, but some toys are favored by children, and the toy market is expanding. And the popularity of Western toys such as Lego is not as good as it used to be, which has also boosted the scale of Korean toys imported from China.
one
South Korea is just one of them
Not only South Korea, Africa’s demand for Chinese toys has grown the fastest this year, and the North American market has been relatively stable. Guangdong Province is China's largest toy production and export base. From January to September, Guangdong's exports of Asian toys (the same as US dollar) increased by 13.2% year-on-year, Africa increased by 54.7%, Europe by 35.7%, Latin America by 26%, and North America's growth. 2%, achieving simultaneous growth on five continents.
two
Traditional toys are still the first echelon for export
Traditional toys such as building blocks and intellectual toys are still major export items. In the 12 categories (customs commodity code 9503 sequence) products included in the statistics, the export value of all products increased by more than 20% year-on-year. Under the influence of LEGO, the best-selling product was “other building kits and construction toysâ€, which increased by 2228.1% year-on-year. These products have continued to sell well in recent years.
three
The rise in raw material prices has become a major factor in price increases
According to customs statistics, among the 12 categories of traditional toy exports, the growth rate of 9 types of products was larger than that of product exports. The deviation of such prices showed that the export prices of these products increased in different degrees. There are two reasons for this:
1. Market demand increases rapidly
2. Raw materials and other costs are rising rapidly, companies need to slowly digest
four
Toy exports should continue to increase competition weight
1. Enterprises should keep abreast of the changes and changes in foreign laws and regulations, fully communicate with importers, review and adjust product designs in a timely manner, and increase product testing to ensure export quality.
2. Improve the overall competitiveness of enterprises and products through the implementation of standardization strategies, and seek new profit growth points through product technology innovation and high-end toy research and development.
3. For relevant government departments and industry associations, we should also continue to strengthen standardization construction, actively organize and assist enterprises to participate in the revision and revision of international foreign standards, and improve the status of the local toy industry in the international market.
Part of the data comes from: Chinese and foreign toy manufacturing
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