According to data from iResearch, the scale of third-party mobile payment transactions in China has reached 1,017.36 billion yuan in 2015, a year-on-year increase of 69.7%. It is estimated that the scale of third-party mobile payment transactions will exceed 1.5 billion yuan in 2016.
With the explosive growth of mobile payments, various life scenarios such as food, clothing, housing, food, drink, and play have been fully covered by mobile payments. Mobile payment requires the payment service provided by the merchant because of its extensiveness and diversity. As a result, the smart mobile POS industry came into being.
The catering industry is not only the industry with the deepest penetration of the Internet, but also the most important use scenario for smart mobile POS. Smart Mobile POS can be recognized by catering businesses in the catering industry and promoted, just because it meets the payment and cashier needs of catering businesses? In addition to paying the cashier, what can the smart mobile POS meet to meet the needs of the merchant? What features will Smart Mobile POS evolve in the future? The author shares his ideas with everyone.
What problems have the restaurant business encountered?
Perhaps when it comes to the problems encountered by catering businesses, everyone will think of “four highs and one low†(high rents, high labor costs, high energy costs, high raw material costs, and low profit levels). “Four highs and one low†is indeed a problem encountered by catering merchants, and it is also a problem faced by the entire catering industry.
In addition, the catering business did not encounter other problems? Such as passenger flow, turnover rate, such as membership management, marketing promotion and so on. Although the Internet has been deeply transformed into the catering industry, the catering industry is a traditional industry with deep qualifications. There are still many problems to be solved in order to complete the Internet transformation.
The current status of the intelligent mobile POS industry
The rise of the smart mobile POS industry began in 2015, and many companies have seen the industry prospects of this market and have entered.
The key event that has drawn the attention of all parties in the industry is that Lakara has released its "Internet POS+" products with high profile. By 2016, the smart mobile POS industry has already shown its potential, and some insiders say that 2016 will be the “first year of smart posâ€.
At present, there are many smart mobile POS products on the market, most of which are produced by hardware manufacturers or companies engaged in the payment industry such as Lakara. Therefore, the smart mobile POS function currently on the market is relatively simple: the functions are carried out around payment. In the catering industry most commonly used in smart mobile POS, the smart mobile POS with relatively simple functions can only meet the payment and cashier needs of catering merchants, and can not meet the various needs of catering merchants.
Under this circumstance, the catering O2O service provider represented by the queuing network and the traditional catering information enterprise represented by Tiancai Shanglong developed the intelligent mobile POS system for the catering industry in response to the demand of catering business opportunities and the characteristics of the catering industry. This intelligent mobile POS system can be said to be a mobile version of the traditional fixed POS, and the functions of the two are not much different. However, on the hardware device, the intelligent mobile POS can be said to be highly integrated, integrating the POS machine, the printer, the scanner, the camera, the cash register, the call screen and other hardware.
Take the gathering food and mobile POS of the queuing network as an example. Ju Shi Hui·Mobile POS is a handheld POS that adopts cloud technology for mobile ordering and cash register. It can be set up, order, cash register, card coupon verification, call service response, and no need to go to and from the checkout counter. The waiter provides customers with a tool for efficient VIP-style personal service.
The use of Poly Foods and Mobile POS can meet the following needs of the business:
1. On-site completion of ordering cashier and other services for customers, without going back and forth between the checkout counter and the dining table, can greatly shorten the service time and improve the restaurant's turn-over rate, which means improving the restaurant's leveling effect.
2. The gathering of food and mobile POS has expanded the service radius of the waiter and improved the service efficiency. The waiter with the food and mobile POS is several times more efficient than a regular waiter, which can help the restaurant reduce labor costs.
3. Use the food exchange and mobile POS to order the customer's cash register, which can also improve the customer's dining experience, attract more passengers and increase turnover.
In addition, Ju Shi Hui·Mobile POS is also perfectly matched with the queuing network's own food gathering and intelligent cloud catering management system. All data on the mobile POS will be carried out in the gathering food and wisdom cloud catering management system. Data analysis, in turn, helps merchants make decisions such as operations and marketing.
Development forecast of intelligent mobile POS
Although the second-generation intelligent mobile POS function such as Juhuihui·Mobile POS has been able to meet the basic operational needs of catering businesses, it has not made restaurant operations easier as catering businesses imagine. Therefore, the future of smart mobile POS should be in the direction of "making restaurant operations easier".
Since the future of smart mobile POS should be developed in the direction of “making restaurant operations easierâ€, it is first necessary to find out where the key points of business operations are not easy, and then to solve these problems through the optimization and upgrade of smart mobile POS. difficulty.
1. Camp promotion activities are poor
At present, catering businesses do marketing and promotion activities. In fact, they are more likely to operate from their own perspectives, and their purpose is also very strong. They want to improve their traffic and sales through marketing activities. However, the reality is often counterproductive, because the marketing promotion activities are not directed, and do not give consumers the services they really want.
Future smart mobile POS solution: The future smart mobile POS can independently launch marketing promotion activities through customer traffic data. For example, the traffic volume of a certain period of time is not high, the number of mobile stations on the mobile POS, the number of meals is very low, at this time, the POS background can independently carry out marketing activities through preset functions. In the period of low traffic, you can discount some of the preset dishes, or offer limited-time specials, or other limited time offers.
2 member management is difficult to land
At this stage, the so-called membership management of merchants is actually very basic and simple. It is nothing more than a membership card, recharge and discount, or some discounts on dishes and birthday discounts. In fact, such membership management is not very attractive to consumers, but many catering businesses are keen on this and are happy to do so.
Future Smart Mobile POS Solution: The member management function provided by Smart Mobile POS in the future will be based on the accurate membership management of consumer consumption behavior big data. The so-called accurate membership management refers to the intelligent mobile POS that can obtain the instruction of the consumer to improve the dining experience after obtaining the data analysis of the consumer from the background. For example, it is possible to automatically identify a member by scanning the face, obtain the member's consumption information from the background, and help the waiter to provide personalized service to the member. For example, the payment function will be more intelligent in the future. Members do not need a bank card, cash, mobile phone or membership card, and can complete the payment by brushing the fingerprint on the face.
3 raw material procurement cost management and control is difficult
Raw material procurement has always been a headache for catering businesses. It is difficult for catering businesses to accurately obtain raw material loss data under existing conditions. Therefore, when purchasing raw materials, they will always pay for the expected additional loss, which also leads to an increase in raw material costs. . Although Internet companies are now involved in the catering supply chain industry, they have not achieved good results.
Future Smart Mobile POS Solution: The future Smart Mobile POS will help merchants make purchasing decisions based on their own big data. Through the background of the catering management system, statistical analysis can be performed on the order data of the smart mobile POS, and the specific data of the food sales can be obtained, thereby proposing a reasonable raw material procurement suggestion to the merchant. Even in the future, the mobile POS can independently realize the raw material purchase order business under the authorization of the merchant.
summary
The continued explosive development of mobile payments has led us into the era of mobile payments. The emergence of smart mobile POS will give mobile payment a boost. But at this stage, the smart mobile POS can only realize the mobile function, and there is still a considerable distance from the "smart". In the future, smart mobile POS will focus on “smart†focus, and how to more intelligently help catering businesses achieve their goal of easy operation will be the breakthrough point for the development of smart mobile POS in the future.
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