The development of the furniture industry is still immature, and the transformation of ideas is very important.

In the global economic downturn, Zhang Dongyuan, the general manager of Far East Furniture, recognized the situation and sought survival. It is a top priority for enterprises. The decision of business operators at this time is particularly important. Especially for China's small and medium-sized furniture companies, the thinking of these business owners determines the direction of the company's development, and even determines the overall level of industry development. How to choose the survival path of enterprises, the experience of these small and medium-sized business owners may be deeper. The author interviewed Mr. Zhang Fangyuan, the general manager of Qingdao Far East Faysite Furniture Co., Ltd.

Industry development is not mature

Like many of his peers, Zhang Fangyuan believes that the development of the furniture industry is far from mature. First, the brand awareness is not high. Entering the furniture store, many brands dazzle consumers, but there is no brand that they are familiar with and can trust. The quality of furniture is almost entirely based on the side of the shopping guide. The second is low technical content and low barriers to entry. In the current furniture industry, people who know a little about furniture can open furniture factories, resulting in uneven product quality, varying levels of service, and low credibility in the industry. Therefore, Mr. Zhang believes that in order to survive, enterprises must build their core competitiveness in terms of brand and service.

Employment problems are related to company development

Starting from the current situation of the industry, General Manager Zhang Fangyuan believes that the first thing to do is to manage personnel. General Zhang said that the younger generation is now most concerned about wages and living environment issues, but lack of hard work and responsibility is the most headache for business owners.

In order to ensure the smooth development of the company, Far East Furniture Company adopted a special method when employing people. First, the company deliberately chooses married people over the age of 30. This group of people is generally stable and avoids the loss of manpower and material resources caused by short-term workers. Second, try to ensure fair and equitable treatment. In the same position, it is guaranteed to be equal to or slightly higher than other companies. For the backbone technical talents, it is entrusted with a heavy responsibility. Zhang Fangyuan told the author that the imitationist is the core figure in the furniture factory. As long as he does not move, the style of the product will not change. Otherwise, the products will be ever-changing, the quality will not be closed, and consumers will feel uncomfortable. The company's imitation version has been following it for 17 years, and it is very tacit to cooperate with itself. Third, as a family business, family management must be very cautious. Far East companies hire professionals, whether they are important positions or management personnel. Fourth, the scattered labor in the labor market cannot be used without a last resort. Fifth, the functions of managers are clearly defined and supervision is in place.

Korean merchants disrupt the Qingdao sofa industry

Mr. Zhang said that enterprises must have a good development environment to survive.

There are many companies that do sofas in Qingdao. In addition to local companies, there are also some sofa factories invested by Koreans. Korean merchants are attracted by high salaries when recruiting workers, resulting in higher wages for furniture workers in Qingdao than in Guangdong, but the technology is worse than Guangdong. This is the conclusion drawn by Zhang Yuanyuan after his field trip to Guangdong.

There are even Korean merchants who let the Far East make samples, and rely on the companies around Jiaozhou and Chengyang to make inquiries on the grounds of returning to China for TV shopping. South Korean merchants placed orders at low prices, causing some furniture companies around Qingdao to dig each other, causing internal struggles and even great contradictions. Zhang Fangyuan suggested to the author that it is possible for the association to take the lead and convene a Qingdao furniture company to hold an enlarged meeting to discuss cooperation with Korean merchants and prevent vicious competition between factories.

Transfer to domestic sales to find engineering orders

In 2011, the Far East Company was also tested in the face of poor industry development. In order to survive, the company not only adjusted the export order strategy, but also turned to domestic sales to increase the added value and profit margin of the products. It also changed the mode of the simple business personnel running the project and the market, and used the network power to undertake engineering orders. For example, the Hong Kong China Travel Service project undertaken by the China Construction Third Bureau, the soft package project of the banquet hall is done by the Far East. Later, the project acceptance was passed at one time, and then Far East Furniture became the designated partner of the China Construction Third Bureau. The operation of the website has also been recognized by customers. Some merchants said when they went to discuss business, I browsed a lot of furniture companies in Qingdao from the Internet, and only your website works best. Mr. Zhang introduced that in response to this year's market, Far East Company launched new products in a timely manner, and at the same time expanded online sales, and promoted in many local websites such as Alibaba, Baidu and Qingdao Information Port, and strived to expand the number of engineering orders. In the domestic retail market, the company also plans to expand to the entire Shandong region. The survival and development of small and medium-sized enterprises is closely related to the industry. The thinking of Zhang Fangyuan, the general manager of Far East Furniture, is full of worries about the status quo of the industry and a cautious choice for the future of the company.