The creativity of case analysis of the use of words in graphic design

4. Be creative in design

According to the requirements of the theme of the work, highlighting the personality color of the text design and creating unique and distinctive fonts give people a unique visual experience that is conducive to the performance of the author's design intent. At the time of design, we should seek out the morphological features and combinations of words, constantly modify them, and ponder over them repeatedly, so that we can create individualized texts so that their external forms and design patterns can arouse people's aesthetic pleasure.

Examples are as follows:

This is a very common text layout

Then add a bit of your own feelings, and make some adjustments to the size, spacing, and transparency of the text. This will be a completely different effect. Is it interesting?

According to the requirements of the picture or the work, some graphic text can be used (this is a new view of Chinese character design).
Note: The so-called "text graphics" is about using text strokes with reasonable distortions to produce interesting organic or inorganic graphics. Emphasize the structural beauty and stroke beauty of the font itself. such as:

At first, it seems that the expression of the text in the total feeling is pale. There is no help in the expression of the theme. Then try to change it

Is the taste coming out? Under certain conditions, it is impossible to use the fonts provided in the computer and it must be created by oneself. This is where the charm of Chinese characters lies.

For example this (without much consideration)

Then look at the design approach

The difference is here, maybe it's a little change, but you need to think more. Sometimes the special strokes of text strokes will often produce unexpected results. This kind of treatment is creative, and the taste of humanity will be even stronger. This is an irreplaceable effect of computer fonts, and the viewer's experience will naturally be much stronger.

(to be continued)