3. The Formal Rules of Chinese Traditional Patterns
The reason why Chinese traditional patterns were inherited widely by later generations is that it not only represents the fashion of the times, but also because its formal beauty and laws are in full compliance with the constitutional rules studied by later people. This is where we should inherit and learn from. .
(1) Pattern formation
1 Change and unity. Change and unity, also known as diversity and unity, are the laws of the transformation of any thing. In the laws of patterns, it is also to seek change in unity and seek unity in change.
2 course and repetition. From the pattern design, we can feel the orderliness of the uniform and symmetrical. Such as point, line, surface composition law. The coldness, warmth, darkness, darkness and lightness that appear in the colors, the divergence, severity, and actuality in the composition are all characteristics of the pattern and repetition in the form of the pattern.
3 symmetry and equilibrium. Symmetry, also known as uniform, is a combination of the same shape and the same amount, reflecting the sense of order and stability. Most of the patterns are symmetrical (homogeneous), which makes the pattern quiet, smooth, and dignified. Balance, also known as balance, is a combination of identical and different forms. 4 contrast and reconciliation. Contrast is a form of change, and reconciliation is a manifestation of unity. In the design, color, and composition of the pattern, appropriate arrangements are made according to specific requirements so that changes can be made in the reconciliation and in the comparison.
5 rhythm and rhythm. Rhythm and rhythm are important parts of the pattern. Like other arts, patterns are also rich in rhythm and rhythm, which produces and acquires decorative beauty. The rules and rhythms that form the patterns repeatedly, that is, the pattern and repetition, are different, and their rhythms and rhythms are also different.
(2) Pattern change methods
1 to complex methods. The part of the complicated natural image that hinders the patterning and composition of the image is processed in a simplified, refined, and general way, which makes the image concise, features prominent, and presents a highly generalized shape.
2 exaggerated techniques. Exaggerate the features and representative parts of the natural image so that it applies to the decorative features of the pattern. Figure 1 shows an exaggerated fish tail, owl eyes, peacock feathers.
3 combination techniques. The combination of techniques is not a combination of phenomena, but a combination of different growth patterns and images of different seasons. The purpose is to synthesize its beautiful features and generate new ideas, thus enriching the design of the patterns and artistic imagination. Such as the folk pattern of flowers in the set of flowers, leaves in sets of flowers, flowers in sets of leaves and other techniques (Figure 2). 4 means of implication. Use natural and abstract images to express a certain meaning and call it an implied tactic. In the shaping of the image, it is sometimes necessary to look like or to place a certain emotion and desire, such as "magpies and the Dengmei" symbolizing good luck (Figure 3).
4. Method of applying Chinese traditional patterns in modern design
(1) Simplify and simplify the preservation of the ancient meaning of patterns. The ancestral motifs of the ages are elegantly styled and deeply connotational. They contain the inexplicable ingenuity of the ancestors. If they can maintain their graphic spirits, they can also streamline the graphics through the concept of modern design and retain originality. Some, but not obsessed, will inevitably present a new look. For example, Mr. Han Meilin’s logo for Air China, which is based on the image of Phoenix in Chinese traditional patterns, is simplified and vividly portrayed as an auspicious, blessed red phoenix image. The shape is simple and concise, easy to identify, and Creating an international brand image has brought opportunities.
(2) The combination of Chinese and Western cultures creates new opportunities by combining time and space. The traditional drawing and the western decoration are intriguing and self-contained. Innovation needs to be compatible, but it must be a reasonable combination of composition and color processing, naturally showing alternative novelty. Just like the logo and bag made by Mr. Chen Youjian for Marunouchi Cafe, organic combination of English letters and clouds in Chinese designs has formed a unique design style. As shown in Figure 5 and Figure 6, bold innovation, Chinese and Western fusion It is a feasible way.
(3) Using traditional colors, boldly giving color new life. Most of the Chinese traditional designs are rich in color. This is one of the reasons why designers did not dare to use boldly to prevent the contrast from being too strong. However, we know that traditional patterns are brightly coloured and can be used well if they are used properly. It will achieve dazzling performance, so we must be able to boldly experiment with traditional colors, as shown in Figures 7 and 8. This is a set of signs and bags designed by Mr. Chen Youjian for publicity in Hong Kong. With coordination, a new atmosphere glows.
(4) Pay attention to image performance and expose new ideas. In addition to the realistic style or concise style, the creators are able to present new features in their minds, and their imagery is upgraded to a higher level. They do not have to stick to the practice of tiling and directing, but they still show a traditional style. . As shown in Fig. 9 and Fig. 10, the poster design made by Mr. Qiang Qian originated from the traditional Chinese auspicious image, wishful thinking and bergamot, where the auspicious image is preserved, new content is given, and new meanings are expressed.
5 Conclusion
Yesterday's innovation is today's tradition. Today's design will be tomorrow's culture. Regardless of how the personnel of the Chinese dynasty changed, the traditional Chinese pattern has not been eliminated for thousands of years because it is not only a historical totem but a flow of cultural flow, linking the past and the future. It reflects people’s lives Ann’s psychological needs and aesthetic tastes have become common visual symbols for the global Chinese. However, the reason why traditional things are regarded as outdated is that they failed to seek new changes and explore new forms of expression. Today, our responsibility is to draw on traditional rich cultural assets, use the inspiration of various materials, use modern design concepts and techniques, and create works that meet the needs of the times, so that the traditional life can be enriched and enriched. Standing on the international graphic design stage, all countries can not use culture as a tool for visual design, so that different characteristics can be highlighted and favored. The Chinese nation has the advantage of culture. If it can inherit an outstanding tradition, instead of blindly advocating and depraving itself, it will open up a treasure house of unlimited wealth, open up an artistic vision, and strengthen its own innovation capabilities so that it can ride on the intelligence of its predecessors. , Put on the modern design of the color coat, bloom a brilliant brilliance and play a greater benefit. School of Design and Art, Beijing Institute of Technology Yulu Lu Information Source: Art and Design--Theoretic Issues
The reason why Chinese traditional patterns were inherited widely by later generations is that it not only represents the fashion of the times, but also because its formal beauty and laws are in full compliance with the constitutional rules studied by later people. This is where we should inherit and learn from. .
(1) Pattern formation
1 Change and unity. Change and unity, also known as diversity and unity, are the laws of the transformation of any thing. In the laws of patterns, it is also to seek change in unity and seek unity in change.
2 course and repetition. From the pattern design, we can feel the orderliness of the uniform and symmetrical. Such as point, line, surface composition law. The coldness, warmth, darkness, darkness and lightness that appear in the colors, the divergence, severity, and actuality in the composition are all characteristics of the pattern and repetition in the form of the pattern.
3 symmetry and equilibrium. Symmetry, also known as uniform, is a combination of the same shape and the same amount, reflecting the sense of order and stability. Most of the patterns are symmetrical (homogeneous), which makes the pattern quiet, smooth, and dignified. Balance, also known as balance, is a combination of identical and different forms. 4 contrast and reconciliation. Contrast is a form of change, and reconciliation is a manifestation of unity. In the design, color, and composition of the pattern, appropriate arrangements are made according to specific requirements so that changes can be made in the reconciliation and in the comparison.
5 rhythm and rhythm. Rhythm and rhythm are important parts of the pattern. Like other arts, patterns are also rich in rhythm and rhythm, which produces and acquires decorative beauty. The rules and rhythms that form the patterns repeatedly, that is, the pattern and repetition, are different, and their rhythms and rhythms are also different.
(2) Pattern change methods
1 to complex methods. The part of the complicated natural image that hinders the patterning and composition of the image is processed in a simplified, refined, and general way, which makes the image concise, features prominent, and presents a highly generalized shape.
2 exaggerated techniques. Exaggerate the features and representative parts of the natural image so that it applies to the decorative features of the pattern. Figure 1 shows an exaggerated fish tail, owl eyes, peacock feathers.
3 combination techniques. The combination of techniques is not a combination of phenomena, but a combination of different growth patterns and images of different seasons. The purpose is to synthesize its beautiful features and generate new ideas, thus enriching the design of the patterns and artistic imagination. Such as the folk pattern of flowers in the set of flowers, leaves in sets of flowers, flowers in sets of leaves and other techniques (Figure 2). 4 means of implication. Use natural and abstract images to express a certain meaning and call it an implied tactic. In the shaping of the image, it is sometimes necessary to look like or to place a certain emotion and desire, such as "magpies and the Dengmei" symbolizing good luck (Figure 3).
4. Method of applying Chinese traditional patterns in modern design
(1) Simplify and simplify the preservation of the ancient meaning of patterns. The ancestral motifs of the ages are elegantly styled and deeply connotational. They contain the inexplicable ingenuity of the ancestors. If they can maintain their graphic spirits, they can also streamline the graphics through the concept of modern design and retain originality. Some, but not obsessed, will inevitably present a new look. For example, Mr. Han Meilin’s logo for Air China, which is based on the image of Phoenix in Chinese traditional patterns, is simplified and vividly portrayed as an auspicious, blessed red phoenix image. The shape is simple and concise, easy to identify, and Creating an international brand image has brought opportunities.
(2) The combination of Chinese and Western cultures creates new opportunities by combining time and space. The traditional drawing and the western decoration are intriguing and self-contained. Innovation needs to be compatible, but it must be a reasonable combination of composition and color processing, naturally showing alternative novelty. Just like the logo and bag made by Mr. Chen Youjian for Marunouchi Cafe, organic combination of English letters and clouds in Chinese designs has formed a unique design style. As shown in Figure 5 and Figure 6, bold innovation, Chinese and Western fusion It is a feasible way.
(3) Using traditional colors, boldly giving color new life. Most of the Chinese traditional designs are rich in color. This is one of the reasons why designers did not dare to use boldly to prevent the contrast from being too strong. However, we know that traditional patterns are brightly coloured and can be used well if they are used properly. It will achieve dazzling performance, so we must be able to boldly experiment with traditional colors, as shown in Figures 7 and 8. This is a set of signs and bags designed by Mr. Chen Youjian for publicity in Hong Kong. With coordination, a new atmosphere glows.
(4) Pay attention to image performance and expose new ideas. In addition to the realistic style or concise style, the creators are able to present new features in their minds, and their imagery is upgraded to a higher level. They do not have to stick to the practice of tiling and directing, but they still show a traditional style. . As shown in Fig. 9 and Fig. 10, the poster design made by Mr. Qiang Qian originated from the traditional Chinese auspicious image, wishful thinking and bergamot, where the auspicious image is preserved, new content is given, and new meanings are expressed.
5 Conclusion
Yesterday's innovation is today's tradition. Today's design will be tomorrow's culture. Regardless of how the personnel of the Chinese dynasty changed, the traditional Chinese pattern has not been eliminated for thousands of years because it is not only a historical totem but a flow of cultural flow, linking the past and the future. It reflects people’s lives Ann’s psychological needs and aesthetic tastes have become common visual symbols for the global Chinese. However, the reason why traditional things are regarded as outdated is that they failed to seek new changes and explore new forms of expression. Today, our responsibility is to draw on traditional rich cultural assets, use the inspiration of various materials, use modern design concepts and techniques, and create works that meet the needs of the times, so that the traditional life can be enriched and enriched. Standing on the international graphic design stage, all countries can not use culture as a tool for visual design, so that different characteristics can be highlighted and favored. The Chinese nation has the advantage of culture. If it can inherit an outstanding tradition, instead of blindly advocating and depraving itself, it will open up a treasure house of unlimited wealth, open up an artistic vision, and strengthen its own innovation capabilities so that it can ride on the intelligence of its predecessors. , Put on the modern design of the color coat, bloom a brilliant brilliance and play a greater benefit. School of Design and Art, Beijing Institute of Technology Yulu Lu Information Source: Art and Design--Theoretic Issues
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