Qi Zheng Decoration General Manager Qing Guoding
Reporter: Hello everyone! Today, we are very honored to invite Mr. Buzhen Decoration, Mr. Guo Ding, to chat with everyone.
Xianghe Furniture City official website recommended search reading: home decoration furniture design
Qing: Hello, everyone!
Reporter: We understand that you have been in Shenzhen before, so why did you choose to go there to develop?
Qing total: Yes. Since the reform and opening up, the people's living standards have gradually improved, and more and more people are eager to show their own tastes of life and create a personalized home environment. With its geographical advantage adjacent to Hong Kong, Shenzhen took the lead in glimpsing this business opportunity. First of all, it followed Hong Kong to study and decorate. Naturally, it became the leader of the mainland decoration industry. Shenzhen design to see Hong Kong, mainland design to see Shenzhen, this is an important reason for my choice of Shenzhen.
Reporter: We know that you are not only a professional manager, but also a good designer and the best in the industry. So what do you think is more important for a designer, inspiration and experience?
Mr. Qing: I personally feel that as a designer, if you want to design a good work, you must have 90% effort and 10% awareness. In design, we must be good at accumulating experience, constantly innovating, dare to do things that others can't do, and dare to provoke the burden that others can't pick. Inspiration is often a kind of deepening of their previous life experiences. It is naturally revealed. A feeling of experience.
Reporter: As the downstream industry of the real estate economy, the home improvement industry is deeply affected by the real estate industry. At present, it is the low tide period of the real estate industry. Do you think the home improvement industry will be affected?
General Qing: Home improvement design is a continuation of the design of the construction industry. The situation of the housing industry will definitely affect the home improvement industry, but it is most important for the home improvement industry to do its own thing. We are designers and not economists.
Reporter: According to some industry insiders, despite the recent downturn in the real estate industry, the prospects for the home improvement industry are very promising in the long run. What do you think?
Qing: This is hard to say, because the development of the home improvement industry is not determined by only a few factors, it is affected by many factors. The home improvement industry was originally developed in developed countries. When it develops to a certain extent, the market is gradually saturated and gradually spread to developing countries. This is an international trend. Taking China as an example, the home improvement industry in mainland China is ranked first in Shenzhen, and Shenzhen is in line with Hong Kong. China's current level of urbanization is relatively low, so there is still room for development.
Reporter: Many people, including many home-made TV programs, are advocating “light decoration and heavy decorationâ€. Can you explain to us the difference between decoration and decoration? What is their reasonable ratio?
General Qing: The decoration includes a complete set of construction and solutions based on certain design concepts and aesthetic rules realized by hydropower construction, wall, floor, ceiling and landscape. From the small orientation of the furniture to the door, to the custom treatment of the room accessories and lamps, it is the embodiment of the decoration. Different from decoration and decoration, decoration is the method of artistic processing of daily necessities or living environment. It pays attention to the matching of furniture and the layout of space. Decoration can enhance the aesthetic effect, and improve its function, economic value and social benefits, and design with environmental protection. The so-called "light decoration, heavy decoration" has a certain reason, but there are also gimmicks that the company is looking for in order to cater to ordinary customers and strive for more than one sign. If there is no money to decorate, then there is no money to decorate. This is their difference. When it comes to their ratio, I prefer that the two are a unified community. It is impossible to define a range strictly for them.
Reporter: We saw this sentence on the official website of the step: "We reject the very commercial operation." Can you explain it to us?
Mr. Qing: We, Buzhen Decoration Co., Ltd. adheres to the concept of design as quality, rejects the very commercial operation mode of making money, and does the real needs of the owners, scientific and reasonable design, and respects the vitality of design. Step by step decoration materials focus on long-lasting, durable, environmentally friendly, not only will not blindly cater to consumers, designers will also communicate with the owners to understand the emotional needs of the owners, through their own professional performance of what the owner wants, and deepen The home environment will never do anything contrary to professional ethics.
Reporter: What vision do you have for the future?
Mr. Qing: I hope that our team can grow up healthily, do what they do, start from the moment, be down to earth, and grow stronger!
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