On the 26th, the “three-layer solid wood composite flooring†promotion activities jointly promoted by the Floor Professional Committee of China Forestry Industry Association, the Wood Industry Research Institute of the Chinese Academy of Forestry, and the Consumer Guidance Committee of the China Consumers Association kicked off nationwide. This is an important step in responding to the financial crisis and promoting the export of forest products.
Break through from saving resources
Since the 1980s, China's wood flooring industry has gone through more than 20 years of wind and rain. During this period, more than 3,000 flooring companies have appeared in the Chinese wood flooring industry.
Under the increasing demand for health, energy saving, comfort and nature in the market, it tests the ability of the entire industry to manage, research and develop, develop and innovate, and meet new market demands.
Although the financial crisis has brought about a decline in exports, it has also provided a good opportunity for the adjustment of the industrial structure and the transformation of the development model.
On the 26th, the relevant person of the Flooring Professional Committee of the China National Forest Products Industry Association said that today, saving resources is the theme of global development, and the home improvement industry is the same. The development of parquet is a bold move to break through in adversity.
Since the beginning of 2006, domestic and foreign flooring giants have shifted their strategic focus to the solid wood composite flooring market, and the technology has been continuously innovated. In April 2006, the iconic marriage of Sweden Kangshu Company, jointly launched a three-layer parquet. In July, the nature of the main solid wood flooring products also announced that the second solid wood composite floor production line of millions of square meters was launched.
Almost at the same time, foreign brands began to grab the Chinese flooring market. Hong Kong Robin Wood Co., Ltd. and Shanghai Yongli Co., Ltd. jointly invested 260 million yuan to build Shanghai Robin Wood Co., Ltd., with 500 channel terminals in the country.
Solid wood composite flooring has become a breakthrough to promote the overall improvement of China's flooring industry.
The floor market is in a variety of situations
Solid wood flooring products with three-layer and multi-layer solid wood composite flooring as the mainstream consumer represent longer life, more functions and richer surface style features.
First of all, regardless of the three-layer solid wood floor or the multi-layer solid wood floor, the intertwined product structure overcomes the deformation caused by the anisotropy of wood.
Secondly, the feeling of the foot comes from the texture of the wood material selected by the product. The wood species most suitable for the surface material may be very hard, cool and uncomfortable. The three-layer, multi-layer solid wood floor surface and the middle layer are made of different materials. It can achieve a high degree of uniformity in appearance decoration and use comfort.
In addition, three-layer and multi-layer solid wood flooring are suitable for non-keel installation. With the popularity of geothermal heating, the advantages of three-layer and multi-layer solid wood flooring installed in non-keel are greatly reflected in product stability, processing precision and good thermal conductivity.
Most importantly, due to the high yield, the solid wood laminate flooring and the traditional solid wood flooring of the same surface material have considerable cost advantages. At the same time, it makes positive contributions to the sustainable development and comprehensive utilization of resources.
It is worth noting that behind the gradual prosperity of the solid wood composite flooring market, it is impossible to get rid of the current situation of serious misplacement of market price and quality: the price of a large number of solid wood flooring is lower than that of solid wood composite flooring, forcing the solid wood composite flooring to rely on low price and reinforced composite flooring. market share.
According to the normal production cost, the market price per square meter of solid wood flooring, solid wood composite flooring and laminate flooring should be above 300 yuan, 200 yuan and 100 yuan respectively. The market price of the three parties is distinct. However, in fact, many solid wood floorings on the market are currently sold at prices below 200 yuan. As a result, “forced†solid wood composite flooring has also lowered its price, sold at a price of more than 100 yuan, and competed for market share with laminate flooring.
Behind the “misplacement†of market prices is the uneven quality of products.
According to industry insiders, many solid wood composite flooring manufacturers have reduced the cost by 0.15mm of natural wood surface with a thickness of at least 2mm. The product quality and consumer comfort are greatly reduced.
Wood flooring industry faces adjustment
At present, China's solid wood composite flooring only accounts for 16% of the overall floor market, but in fact, solid wood composite flooring has become the mainstream of consumption in the world, and can share more than 50% of the market share.
Flooring is a major investment in building renovation. From the statistics, China has become the world's largest consumer of flooring. However, because of this, the industry has not yet emerged from the state of extensive development.
According to statistics, so far, there are only 40 brands in the domestic solid wood composite flooring market, and it is generally a regional brand with less investment and weak strength.
Industry insiders said that the entry of international technology and branded enterprises will surely trigger a new round of reshuffle in the industry. The overall rise of solid wood composite flooring manufacturers will lead to the integration of brands in various fields of laminate flooring, solid wood flooring and solid wood composite flooring. The more famous brands in the laminate flooring industry will accelerate into the ranks of solid wood composite flooring and compete in the solid wood composite flooring market. Brands with original regional, weak, and poor quality will likely be phased out.
Industry reshuffle into the mainstream
From the perspective of the consumption trend of solid wood flooring in 2008, solid wood composite flooring has become the mainstream of consumption. In the case of a 10% drop in the overall floor industry, sales of parquet have increased by 30%. Traditional solid wood flooring is decreasing and is gradually being replaced by solid wood composite flooring.
According to the overall situation of the whole country, the sales of laminate flooring far exceeds that of solid wood flooring. Only in East China, the sales of solid wood flooring are leading because of traditional consumption concepts and economic strength.
Under the condition that forest resources are becoming more and more rare and national policies are more and more strict, the price of solid wood flooring is becoming more and more inevitable.
The three-layer solid wood composite floor is a new type of product strongly advocated by the Flooring Professional Committee of the Forest Products Industry Association. “It applies the improved fast-growing material to the solid wood composite floor, which saves a lot of high-quality wood for our country, so that the utilization of wood is more reasonable, so as to alleviate the shortage of high-quality wood and improve the comprehensive utilization rate of wood.†The relevant person in charge of the committee said . Although there are many advantages, but because it is an innovative variety, the three-layer parquet has a low awareness in the domestic market and consumers' blind choice of products.
The head of the Consumer Guidance Committee of the China Consumers Association said: “All products and services are ultimately designed to bring value directly or indirectly to consumers. Without the strong support of consumer spending power and consumer desire, the development of the entire industry It can only be fixed. The three-layer solid wood composite flooring has been promoted nationwide since the 26th, enriching the flooring category and providing consumers with a better choice to enhance consumer confidence and increase consumer willingness."
According to industry insiders, the promotion actions initiated by the industry associations, 13 mainstream companies follow-up response, showing new ideas to promote industry development, promote industrial upgrading, and guide consumer trends.
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