Reflections on Today's Graphic Design (II)

Just after humans started hunting animals, they decided to express his life, his struggles with nature, and his strategic offense in a graphical manner to the people, and expressed his needs in the most natural way; they will Shaped in his own cave and kept for a long time, this is the original intention of humans to solve the problem. The same applies to weapons. Although the tools and paints were improved, the purpose and original intention of using it was the same.

Perfection exists because of imperfections. In perfection, everything is perfect. But when one is stubborn and always wants to perfect a thing, everything around him is solidified in the process of perfection; this time he has lost his original intention.

Today's graphic design unfortunately lost his original intention and the only purpose, that is - communication and communication. This is a quick reading of the surrounding environment; today styling and informatics seem to be higher than the functions of communication and communication.

In today's graphic design, the intent of information has long been on the second line. The information that is often conveyed in today's graphic design is already an illegible figure. It is just dazzling and does not mean anything. Undoubtedly, he is a microcosm of the crazy rhythm of life in the modern society, but it has no purpose. From then on, it can be seen that the common goal of today's people is only to have more and strive to be the first, and it is better to save things as much as possible. We seem to be confusing technology with ease, tools and rights.

Technology can make things easier, and tools can also make us more efficient. On the one hand, we can understand that the term technology is the same as that described in the dictionary: the art, technology, and related industries. In order to manufacture industrial products. If we call science and technology in this way, I would like to consider a graphic design that uses modern scientific and technological methods as a modern graphic design.

From another aspect we talked about tools that are objects that humans use to accomplish different kinds of work. I am almost very disgusted with the modern graphic design that I call today. I even criticized such information, ideas, ideas, and such new forms of expression that evoked the exchange of electric sounds and noises. This kind of new form that does not know how to retain the original intention of the design, lost its graphic design communication during the improvement process. Communicate the original intention.

I always ask why we must use repetitive resources, as well as computer pre-programmed procedures, as well as constantly expanding and distorting the information to be expressed. I am not opposed to using a computer, nor is it against the design results produced by it; no doubt we use tools such as computers to increase our production efficiency, and to give our creators invaluable visual and visual contributions. , and even brought more unprecedented feasibility. So that sometimes the first draft of the design is also the final result of the design, so that the benefits of high efficiency.

Of course, any advantage has its disadvantages. On the one hand, we believe that computers have the ability to think independently, have cultural connotations, have the ability to reflect, have reason, inspiration, and personality; but on the other hand, we have encountered The work done on one machine is completely different on another machine, even if the two machines have the same settings.

The final tool is the same. No matter the computer, a hammer or a pen, it plays a different role in different people or designers.

The meaning of my passage is just to think that we all think about the tools the designer is using, and more precisely the computer; we should have the ability to master and control it. It should be that we control the computer rather than let them control us.

I would like to cite a quote from my father. This is about the human problem: "In the process of using tools, people want to be the masters of these objects and want to control them, but this desire suddenly becomes a curse. In order to control the material world, people are suddenly confronted with their own technology. He is not only out of control but on a path of losing his senses, but he seems to have lost his significance because of his own reasons. The tools should have served humanity. It was born to meet the needs of human beings, but in the end it created unnecessary needs for humanity.

I absolutely do not oppose the use of computers, just as I absolutely do not object to hammering nails with a hammer instead of using a stone. But I do not think the problem is whether to use a hammer, a washing machine, or any other tool, but rather how to use it. The hammer replaced the stone, the washing machine replaced the washboard, and the computer was supposed to replace the pen and paper, but ridiculously it seemed to have replaced people's thinking. This is not a personal opinion. It is an objective evaluation of design works and design masters and the public after examining recent decades.

It is only necessary to look around, then the new colorful image everywhere can already replace the purpose of communication that should have been an authoritative status. At the same time, it is only for the sake of shape to change or even distort its original appearance and original intention. GEORGE FRASCANA wrote in his book "Graphics Design and Communication" that "something that has played a minor role in graphic design has only become empty with the passage of time." The decoration, they should not replace and affect the original intention of the graphic design, but such things happen repeatedly, they can only improve the quality of some models can not reach or promote the function of their communication, and even mislead some designers lost their original intention.

This is somewhat similar: visual cosmetic surgery is more important than heart transplant surgery; we certainly think that both are important, but it seems that living is better than beautiful death.

In the end, I think we have experienced it in the information and high-tech fields for a long time. We have already experienced its different advantages and characteristics. I think it is time for the professional to judge and examine it. We are professionals in this field. This is the path we choose on a voluntary basis. It is time we should also be able to reflect on whether or not we are involved in the process of improving and updating this new tool, but all this It should be without losing the original intention.

This does not involve whether to use a knife and fork instead of chopsticks, and regardless of the tableware is wood, metal, plastic, the purpose is to use it to eat, not how to eat.

I hope that this industry will not lose its meaning, do not wither because of lack of nutrition, and don't let the means be the purpose.