JUKARI Fit to Fly, the first women's fitness program launched after the sports brand Reebok and Cirque Du Soleil (Cirque du Soleil) established a long-term strategic partnership, has been launched in 14 representative cities around the world since its official launch in February 2009 Including Los Angeles, New York, Montreal, San Diego, Buenos Aires, London, Madrid, Munich, Krakow, Warsaw and Seoul, Kuala Lumpur, Delhi and Hong Kong. Today, JUKARI Fit to Fly grand debut in Shanghai, Reebok expressed the hope that through this innovative women's fitness experience, so that more Chinese women can enjoy the fun of fitness.
Joey Yung live demo
On the afternoon of September 4, the new JUKARI Fit to Fly fully demonstrated fitness at the kick-off ceremony at the My Wills by Reebok Fitness Club in Shanghai Gubei. Reebok's fitness spokesperson Joey Yung also came to the scene for the presence Media guests to share her fitness experience as well as her experience of the joy of JUKARI Fit to Fly. Joey Yung said: "JUKARI Fit to Fly is the best fitness course I've ever attended, so I can always be happy and have a full range of fitness, and give me a feeling of freedom to fly! And my fitness exercise before , Which made me completely enjoyable. "In addition, Reebok also specially introduced the Reebok Cirque du Soleil series specially developed for JUKARI Fit to Fly and other autumn new women's fitness products.
Reebok introduced in 1989 a special Step Reebok that shocked the world of women's fitness at the time and made a historic update on women's fitness. After a lapse of 20 years, Reebok made another heavy attack, and the newly developed JUKARI Fit to Fly once again brought a new way of exercising in the gym to regain its fitness. This new way of working for all women - no matter what your fitness level. One hour of training relies on FlySet, a device designed specifically for this type of exercise. Performing this exercise will give you the feeling of freedom to fly while strengthening and stretching your body with aerobic, strength, balance and core muscle training. So that women can enjoy the unlimited fun of exercise, exudes a potential deductive charm.
Ms. Celine Del Genes, Marketing Director of Reebok Asia Pacific, said at the event: "China has always been one of Reebok's most important markets in the world. As a world-renowned sports brand, Reebok has always attached great importance to brand development in China." As a global women's fitness Strategic focus, we are confident to inject new vitality into the Chinese women's fitness market through JUKARI Fit to Fly, so that Chinese women feel the real fun brought by fitness, so as to bloom more attractive and confident Chinese beauty. "
Reebok formed a strategic partnership with Cirque du Soleil and launched JUKARI Fit to Fly because of its careful insight into what women today really want from exercise. A 2008 Reebok International survey of 15,000 women in 25 countries found that although almost half of women knew that exercise and fitness were important to their overall health, fewer than 25% of women Always go to workout. Reebok specifically studied the reasons for this. Survey results show that nearly two-thirds (61%) of women think they exercise more often if they exercise more well, while more than half (54%) women think exercise is a very hard thing.
Celine said: "The survey results show that women think exercise is very hard, so there is no enthusiasm and motivation to exercise, if fitness is fun, they are willing to exercise more often. Reebok's long history of women's fitness, coupled with the Cirque du Soleil Unique in the fun, exciting and innovative training techniques, so that our union can better provide better solutions for women's fitness needs.For this reason, the ultimate birth JUKARI Fit To Fly such a new fitness experience, As well as a series of new fitness products designed specifically for women. "
Reebok and Cirque du Soleil cooperation
In early 2008, in order to achieve the same goal of getting women back to fitness, these two major international brands finally came together to devote themselves to creating an innovative form of fitness to subvert the traditional way of fitness and inject new life into women's fitness Vitality After eight months of development and rigorous testing, JUKARI Fit To Fly finally came out.
Reebok president Uli Becker said: "Reebok has a long history of women's fitness and Cirque du Soleil is also renowned for its superb creativity and innovation. Cooperation, but also for the modern women reinterpreted the concept of fitness.
Alan Hills, Vice President and COO, Cirque du Soleil Asia Pacific, said: "This is a perfect fit and Reebok Reebok understands women's expectations of fitness and which products are best for them, and our performers are competitive, dance and artistic We are extremely excited about the combination of these two strengths to create a new fitness experience. "
JUKARI Fit To Fly is a one-hour full-body exercise that is not only fun to practice, but is also fully trained in cardio, strength, balance and core muscle.
Fly Set is used by a trained coach to guide training courses for 12 people. FlySet was developed exclusively for the JUKARI Fit To Fly and is dedicated to the ceiling of the gym.
The FlySet consists of a wearable three-strand rope, fixed to the ceiling, swiveled 360 degrees, adjustable in length and fitted with two rings. The FlyBar is a 4.5 lb rebar coated with neoprene that is adjustable in height through two rings. This specially developed device strengthens and fully stretches your body during training, giving you the feel of flying in motion.
Leslie Calvagne, training director at Reebok JUKARI Fit to Fly, designed the training method and its equipment 12 months after working with Cirque du Soleil. "The task we set for ourselves was to design a set of 'hard but fun' fitness experiences, and we've done that with hundreds of female testers who have taken part in our classes," she said. "JUKARI Fit to Fly It's a whole new experience that makes the whole body move, and what makes it unique is that it can bring you fitness fun. Our cooperation with Cirque du Soleil is great and we are very happy to be able to achieve such a result. Our cooperation around the world The partners took the lead in this training and are ready to launch their membership this year. "
As a creative inspiration behind the project, Cirque du Soleil played an important role in designing this course, said Lyn Heward, creative director of the Reebok Cirque du Soleil project. "From day one we are committed to ensuring that every action is inspired by Everyone who took the JUKARI Fit to Fly program was able to experience some of the unusual things that Cirque du Soleil artists had done during the show, with the style of Cirque du Soleil, and then we tweaked and tested These actions make the trainer feel viable and are guaranteed to be easy to learn by any practitioner. "
Product Series
With the introduction of JUKARI Fit to Fly, Reebok also introduced two series of women's fitness clothing and footwear products - Reebok Cirque du Soleil series and On the Move series.
These two collections range from apparel and footwear to a variety of fitness activities including running, yoga, JUKARI Fit to Fly and tennis products. The development and design of these products are based on a deep understanding of women's unique ways of exercising their bodies.
The Reebok women's product design team, led by Michele Slobin, head of women's apparel products , said: "The On the Move series and the Reebok Cirque du Soleil series give women a high standard of performance while keeping style and detail at the same time. Both collections include a range of versatile products for mashups or everyday wear, and are a sleek and modern collection of fitness products for women entering and exiting the gym. "