Yesterday received the news that Patek Philippe contrarian price adjustment, Europe, Japan rose 7% -5%, while Hong Kong has cut prices by 7% to 22%, the mainland will not change. Teacher Patek Philippe do you think this sharp price adjustment mean? Will not affect the entire watch market? For domestic consumers is the pros and cons? We million watch the world several industry leaders interviewed Patek Philippe twice the price adjustment the opinion of. names not listed in order. Bai Yingze clock writer, "watch tour" founder White yingze Patek Philippe this price adjustment means that what is very simple and direct two reasons, the first one is that it is already over-priced, not meet the immediate needs of the market, or from another point of view to balance the global price ; The second must be its sales are not good, ran into a problem; the third reason is that the overall high-level watch this time in the case of high prices, there is an overall downward trend in prices. Patek Philippe, a brand price adjustment, it will not have much impact on the entire watch industry, but Patek Philippe watch as one of the most important brands, their price adjustment will affect the industry, including buyers, users of a state of mind . And this time the price adjustment is not the same with the previous price adjustment, so what happens next I think we still need to see. However, such high-level watch as Patek Philippe, its overpriced, it is also too high production, not what it preaches "Rare rare", these are the reasons for its price adjustment. For domestic consumers, if there are effects, there may be the following: First, for those who like Patek Philippe and must buy Patek Philippe, it is certainly good news, the price declines Well, the table must buy, that Is equivalent to the harvest of good and less costly money, as if affordable; second, only for the Patek Philippe concern, or still watching such users, if he understands the entire watch brand over the past few years Changes, including price changes, will cast doubt on the value of Patek Philippe including the expectation of hedging or adding value; the last one, I think is good for the user, because Patek Philippe is no longer viewed as a myth. Patek Philippe is just a Swiss watch brand to sell watches for a living to profit for the pursuit of it, of course, its table is really good. Kang Weikai "boutique shopping guide" watch editor Conway Kay I asked how many domestic consumers can afford to buy Patek Philippe? Patek Philippe's annual output of less than 50,000, the Chinese bought up to less than 25,000. More symbolic than the entire watch market. PP a price adjustment, as if we have to line up to buy like. Patek Philippe cards are not the common sense, others are the industry leader, how to do all right. And all industries need legend, the industry is not legendary, the industry will be finished. Pan arrow "fashion time" editor Pan arrow Although Patek Philippe has long announced that it will increase its annual output to 50,000 to meet the strong demand in the market, the "black market" high price and the "parallel import" market are still two major problems that are difficult to be completely solved. Senior Patek Philippe fans all know that some of PP's sophisticated watches, due to the complexity of the production process and the sparse output, are often "fried" in the market. By China in Hong Kong is the world's largest parallel market, so we choose the location of the price cuts can be found in the clues. The move by Patek Philippe not only quickly narrowed the price gap between mainstream and parallel imports, but also forced the prices of parallel importers to rise. Under the same price range, the only price advantage the parallel market would have naturally disappeared. In addition, the price adjustment for some speculators hoarding behavior is also a punch. Chang Wei "Time Lang" WeChat public account number Chang Wei First of all, whether it is up or down, it is actually a business. In the atmosphere of business, whether you are a consumer, a collector or a watchmaker, it is only an object of consumer behavior with the brand. The true subject or brand , So the brand inside the business is certainly not lost, it is certainly not lose money. Secondly, the watch has been relying on the development of emerging markets for the past 10 years. The so-called emerging markets are like Russia, like China. But when such a market economy is slowing down, all brands dare not rely on emerging markets, as emerging markets are just a temporary cash cow and not a lifelong cash cow. Therefore, the slowdown in emerging markets is the brand re-layout of the time, so there will be price adjustments. Finally, the whole system of price reduction is to serve the purpose of brand making money, down or up, are in a balance on a global scale, if the money previously made is Chinese money, or Far Eastern money, now It is through reasonable distribution of the price of making the world's money, such money earned long-term, earn more. Lu Shiyi watch senior players Lu Shiyi In fact, not so complicated, that is, sales fell too much power, Stern family anxious, small boat tune. Like Richemont, Swatch and other large group of moving and lead the body, are helpless move. Liu Xingli "million watch world" editor Liu Xingli I think the price adjustment is a natural market behavior, but in the past few years, some brands, including Patek Philippe, have been deified, these admirers of the brand do not see any negative things so it was fuss. High-end watches as music products, originally only a few people can have. Many consumers like to label themselves as symbols of certain brands, creating the luxury that would otherwise have been detrimental to consumer music, which has caused the local market to heat up . Now due to the well-known reason of local market frenzy receded, the brand of the market to make a reasonable adjustment is purely internal business practices. Clear-minded people have seen, Patek Philippe's prices are up and down. Drop is to adapt to "fever", rise for a variety of reasons, one of which is the Swiss franc exchange rate changes. Finally, thank you again for the brilliant ideas of our teachers. Million watch world / interview