The publishing industry has a history of thousands of years as an economic activity that records history and inherits civilization. In the 1980s of the last century, China’s publishing industry achieved a historic shift from “farewell to lead and fire, ushering in light and electricityâ€. After more than two decades, the publishing industry marked by "photovoltaic" once again experienced the "Great Leap Forward" - striding forward into modern publishing represented by the Internet publication (hereinafter referred to as eBook).
According to statistics, as of March 2003, there have been 200 publishers that have entered the Internet publishing industry in China, and 200 digital libraries have been built.
The "money" is boundless. Reporter: With the development of informatization in all walks of life, the publishing industry is also moving toward online publishing. Please talk about the views of the online publishing market.
Wang Zhigang: As an emerging form of publishing, online publishing has formed a relatively sizable market that has entered an accelerated growth phase from its initial budding state. It is expected that the wholesale market for group users will show a momentum of sustained and steady growth in the future, and more group users will join in. The retail market for individuals is still in the period of market cultivation, not for a short time. There will be rapid development. With the passage of time, after a period of six months to one year, the rapid start will start, and a new and relatively stable consumer group will be formed.
Zhou Jin: According to the scale of the current publishing industry of 800 to 100 billion yuan, if the eBook market share can reach 6% or 10%, it is tens of billions to 100 billion. At the moment, the global eBook industry is still in its infancy. However, as the electronic publishing system used by publishers in China is unprecedentedly unified, we have already taken half a step at this stage. 2003 will be an extraordinary year in the history of eBook industry development. I believe that in the next 20 to 50 years, eBook will be the same as pBook and it belongs to each of us.
Preparation before departure Reporter: In what ways should publishers prepare for online publishing?
Zhou Jin: First of all, it is necessary to solve the issue of the right of dissemination of information networks with copyright owners and to maintain the electronic typographic documents of publications in a complete manner, so that publishers can enter the network publishing process without worrying about copyright and can easily get involved in online publishing. , shorten the cycle of entering the network publishing.
However, some publishers have not yet realized this problem, or although they are aware of this problem, they do not know how to do it or have no time to act. I think that we should do a good job in the following aspects.
First of all, modify the original "book publishing contract."
Secondly, the copyright owner who has published the book shall make up a contract, or directly authorize the author to authorize the author to reply to the letter.
Third, to retain the complete electronic document of the publication, requiring that the typesetting and printing unit return all complete electronic typesetting documents in a timely manner, and that the person in charge of the publishing house is responsible for managing these valuable assets.
Wang Zhigang: Looking at the overall online publishing market, we believe that instead of waiting for other emerging markets to be divided up by others, it is better to actively participate in them and firmly grasp their own initiative in the market development process.
First of all, we should straighten out the publishing house management mechanism. Electronic Industry Press is the first company in the national publishing industry to pass the ISO9001 certification. Through the implementation of the ISO9001 quality management system, it has been better regulated in the daily management and work flow formulation, which has laid a good foundation for the development of new business projects. . After establishing its entry into the network publishing field, it adjusted the part of the traditional process that did not adapt to the publication of the Internet and fundamentally ensured the smooth progress of the network publishing work.
There are still several reporters in front: After completing the preparatory work, what issues should be noticed in the specific launch of the online publishing business?
Zhou Jin: Any new business is an opportunity and risk. By effectively grasping these key decisions, publishers will better grasp the development opportunities of online publishing and continue to conduct online publishing business in a healthy, autonomous, and autonomous manner.
1. The model of conducting online publishing business We conducted a survey on the purpose of the publisher's online publishing. The results show that almost all publishers are interested in the development prospects of online publishing. It is based on the above objectives that more and more publishers have begun to adopt the self-publishing model and use the publishing tools provided by technology providers to independently conduct network publishing business. In the early days of the development of online publishing, the pattern of all processes that were organized by a single company is gradually deteriorating.
2. One of the important features of selecting a suitable technology provider for online publishing that differs from traditional publishing is that it must have an advanced technology platform as a support. For technology suppliers, three standards should be noted: whether copyright protection protects the interests of publishers and writers; whether the business model protects the interests of participants in all sectors; whether there is continuous research and development capability in technology and a good brand.
At present, with the recognition of the importance of copyright protection by publishers, many companies have promoted their own complete copyright protection technology. In fact, copyright protection is a complete system and it is almost impossible to complete the development in a short period of time. Both Microsoft in the United States and Founder in China have gone through more than three years of intensive technical research. Judging whether a company’s solution has true copyright protection technology can be examined from the following five aspects: whether an eBook can be sold by multiple e-book stores; whether an e-book store can sell eBooks from multiple publishers; whether or not to press “this (book)†Settlement; whether the library purchases eBooks according to "replica"; whether it can be read offline and copy-protected.
3. Consistency of pricing of e-books At present, the pricing of e-books is not yet very standard. Some are determined by publishers, some are determined by technology providers, and some are even temporarily determined by vendors. This has caused the e-book market to a certain degree. The confusion will also have a negative impact on the development of the online publishing industry. In 2002, the average return of an e-book was around 400 yuan. If the price is not standardized, it will lead to vicious competition in the e-book market and directly lead to a decline in the publisher's return.
Wang Zhigang: The implementation of the Apabi technology of Founder's application is divided into two parts, e-book production and website maintenance.
In terms of website maintenance, as long as the site is established once and for all, the workload of the later maintenance work is not great. Because the work of adding books is done through the Founder of Peking University, what the publishers themselves need to do is to ensure the security of the server and the routine maintenance required for normal operation.
We have encountered many problems in the production of e-books. The biggest one is the preservation of the electronic files of manuscripts. Most of the book's electronic documents are kept intact, and the conversion of these documents is very smooth. However, there are some documents that are not standardized, which brings a lot of trouble to the conversion work. If the content is missing, it is necessary to re-organize the scan or re-layout, undoubtedly delaying the production cycle. In response to this problem, we summed up the experience in a timely manner and adjusted the operating procedures for electronic document preservation. To ensure that the effectiveness of new electronic documents is greatly enhanced.
According to statistics, as of March 2003, there have been 200 publishers that have entered the Internet publishing industry in China, and 200 digital libraries have been built.
The "money" is boundless. Reporter: With the development of informatization in all walks of life, the publishing industry is also moving toward online publishing. Please talk about the views of the online publishing market.
Wang Zhigang: As an emerging form of publishing, online publishing has formed a relatively sizable market that has entered an accelerated growth phase from its initial budding state. It is expected that the wholesale market for group users will show a momentum of sustained and steady growth in the future, and more group users will join in. The retail market for individuals is still in the period of market cultivation, not for a short time. There will be rapid development. With the passage of time, after a period of six months to one year, the rapid start will start, and a new and relatively stable consumer group will be formed.
Zhou Jin: According to the scale of the current publishing industry of 800 to 100 billion yuan, if the eBook market share can reach 6% or 10%, it is tens of billions to 100 billion. At the moment, the global eBook industry is still in its infancy. However, as the electronic publishing system used by publishers in China is unprecedentedly unified, we have already taken half a step at this stage. 2003 will be an extraordinary year in the history of eBook industry development. I believe that in the next 20 to 50 years, eBook will be the same as pBook and it belongs to each of us.
Preparation before departure Reporter: In what ways should publishers prepare for online publishing?
Zhou Jin: First of all, it is necessary to solve the issue of the right of dissemination of information networks with copyright owners and to maintain the electronic typographic documents of publications in a complete manner, so that publishers can enter the network publishing process without worrying about copyright and can easily get involved in online publishing. , shorten the cycle of entering the network publishing.
However, some publishers have not yet realized this problem, or although they are aware of this problem, they do not know how to do it or have no time to act. I think that we should do a good job in the following aspects.
First of all, modify the original "book publishing contract."
Secondly, the copyright owner who has published the book shall make up a contract, or directly authorize the author to authorize the author to reply to the letter.
Third, to retain the complete electronic document of the publication, requiring that the typesetting and printing unit return all complete electronic typesetting documents in a timely manner, and that the person in charge of the publishing house is responsible for managing these valuable assets.
Wang Zhigang: Looking at the overall online publishing market, we believe that instead of waiting for other emerging markets to be divided up by others, it is better to actively participate in them and firmly grasp their own initiative in the market development process.
First of all, we should straighten out the publishing house management mechanism. Electronic Industry Press is the first company in the national publishing industry to pass the ISO9001 certification. Through the implementation of the ISO9001 quality management system, it has been better regulated in the daily management and work flow formulation, which has laid a good foundation for the development of new business projects. . After establishing its entry into the network publishing field, it adjusted the part of the traditional process that did not adapt to the publication of the Internet and fundamentally ensured the smooth progress of the network publishing work.
There are still several reporters in front: After completing the preparatory work, what issues should be noticed in the specific launch of the online publishing business?
Zhou Jin: Any new business is an opportunity and risk. By effectively grasping these key decisions, publishers will better grasp the development opportunities of online publishing and continue to conduct online publishing business in a healthy, autonomous, and autonomous manner.
1. The model of conducting online publishing business We conducted a survey on the purpose of the publisher's online publishing. The results show that almost all publishers are interested in the development prospects of online publishing. It is based on the above objectives that more and more publishers have begun to adopt the self-publishing model and use the publishing tools provided by technology providers to independently conduct network publishing business. In the early days of the development of online publishing, the pattern of all processes that were organized by a single company is gradually deteriorating.
2. One of the important features of selecting a suitable technology provider for online publishing that differs from traditional publishing is that it must have an advanced technology platform as a support. For technology suppliers, three standards should be noted: whether copyright protection protects the interests of publishers and writers; whether the business model protects the interests of participants in all sectors; whether there is continuous research and development capability in technology and a good brand.
At present, with the recognition of the importance of copyright protection by publishers, many companies have promoted their own complete copyright protection technology. In fact, copyright protection is a complete system and it is almost impossible to complete the development in a short period of time. Both Microsoft in the United States and Founder in China have gone through more than three years of intensive technical research. Judging whether a company’s solution has true copyright protection technology can be examined from the following five aspects: whether an eBook can be sold by multiple e-book stores; whether an e-book store can sell eBooks from multiple publishers; whether or not to press “this (book)†Settlement; whether the library purchases eBooks according to "replica"; whether it can be read offline and copy-protected.
3. Consistency of pricing of e-books At present, the pricing of e-books is not yet very standard. Some are determined by publishers, some are determined by technology providers, and some are even temporarily determined by vendors. This has caused the e-book market to a certain degree. The confusion will also have a negative impact on the development of the online publishing industry. In 2002, the average return of an e-book was around 400 yuan. If the price is not standardized, it will lead to vicious competition in the e-book market and directly lead to a decline in the publisher's return.
Wang Zhigang: The implementation of the Apabi technology of Founder's application is divided into two parts, e-book production and website maintenance.
In terms of website maintenance, as long as the site is established once and for all, the workload of the later maintenance work is not great. Because the work of adding books is done through the Founder of Peking University, what the publishers themselves need to do is to ensure the security of the server and the routine maintenance required for normal operation.
We have encountered many problems in the production of e-books. The biggest one is the preservation of the electronic files of manuscripts. Most of the book's electronic documents are kept intact, and the conversion of these documents is very smooth. However, there are some documents that are not standardized, which brings a lot of trouble to the conversion work. If the content is missing, it is necessary to re-organize the scan or re-layout, undoubtedly delaying the production cycle. In response to this problem, we summed up the experience in a timely manner and adjusted the operating procedures for electronic document preservation. To ensure that the effectiveness of new electronic documents is greatly enhanced.
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