On the Internet, I saw a netizen telling a story. The content of the story is this:
In Taikoo, Asheng, who plays games and network, talked about Internet tools. He said that he is most worried about the timeliness of tools. The reason is that the replacement is too fast now. Many things are still not done well in the process of doing. Outdated, the development of the Internet is too fast. For this reason, in their thinking logic, they always have to keep on catching up.
I said that although the catering industry has undergone rapid changes in the past five years, although the catering owners are constantly thinking about “hurryâ€, compared with the Internet industry, there are two concepts, and the difference cannot even be used. Li has described, for example, I said to Asheng, now the mobile Internet era, the national catering market, there are still many restaurants in the use of ordering treasure.
A wins and looks at me with confusion. I explained to him that ordering X is something that was popular more than ten years ago. It is also a tool for assisting ordering. Compared with the most traditional handmade paper ordering, ordering treasure The advantage is that the front office staff holds the machine order, the printer is connected in the background, and the order can be issued. In fact, this is an outdated product, but it still has strong vitality in the catering industry, and its coverage is not even low.
This is far beyond the understanding of A-Sheng, because in the eyes of those who have Internet thinking, one thing is not proven to be outdated. Even if it is booming, you can’t be the first, it means failure. Because the Internet industry is always "winners take all", only recognize the first place, up to the second place can still have a chance to share a piece of cake, the rest are all cannon fodder.
However, the catering industry is different, and its industry attributes are determined. This is a “heavy process†industry. What do you mean? In order to explain this problem in detail, the following is to be explained in several aspects: First, the first aspect is that the catering industry is relatively a relatively backward industry. The practitioners in this industry push forward. In five years, it is not valued or respected.
Although, in the past five years, the industry has poured in many excellent talents across the board, many of them have done well, but unfortunately, such catering people are compared with the entire catering market. In the whole country, there are more than 50,000 specialty restaurants in Chengdu alone. In addition to other unregistered small restaurants and roadside stalls, I suspect more than 100,000 restaurants, but it is really a cross-border elite. How many? ?
The proportion is negligible. Therefore, from the perspective of people, the catering industry practitioners have decided that this industry belongs to the traditional industry for a long time in the future. The biggest difference between them and Internet practitioners is that they are The characteristics of the industry itself determine:
Internet practitioners are always mastering the most advanced information, using the most cutting-edge technology, having the most active thinking, and seeing the most forward-looking things, so this is a front-end industry in any country, and the practitioners as a whole. The level is high; and the catering industry? Because of the concern about eating and drinking all day long, every day dealing with the trivial things in the store, not so much time to pay attention to the frontier information, belongs to the most backward industry representatives, at least one.
The second aspect is determined by the particularity of the industry: for the Internet industry, tools are the core thing. If you leave it, everything else may be zero, but the catering industry is not the case. Tools are always tools. The catering business does not constitute a core competitiveness. At least, so far, there has not been a tool that dares to say that it can become the core competitiveness of catering.
The difference is that the catering industry has tools that are of course good, no tools, sorry, I still operate, it is nothing more than trouble, using the most traditional manual bookkeeping, you know, now apart from the North and the provincial capitals In the city, catering people in many other places are still using manual orders, and even the outdated food treasures are not used. Why? This involves the third reason.
Third, it is the habit of using: When I used this restaurant to order food for many years, I suddenly felt that I was not used to it, and I felt very uncomfortable, so I felt that I was handmade. It is very smooth to order food and mouth, but I don’t think it is inconvenient. Why do you want to toss? This is the same for using the food treasure: I am used to it, why change it?
did you see? This is the actual situation of the catering industry. When people have become a habit after using a certain tool, they have their own rejection of various emerging ordering tools. They do not really feel the new tools. Before the benefits, they basically wouldn't consider using new tools, so it's the reason why so many of the ordering software was used more than ten years ago.
Based on the above three reasons, in the eyes of Internet people, the vitality may only be half a year. As long as it is really useful, in the catering industry, there is no problem for three or five years. Even in ten years, it is possible to see this. The life of a restaurant: Many times, a restaurant from the opening to closing, will only use a single order.
Some friends may say that since the catering industry is so "old", why are the Internet tools updated so fast now? There is no conflict between the two. It needs to be understood from two aspects: one is that the young new diners use the latest ordering tools, and they are not in conflict with those who are used to some kind of catering tools. The second is the ratio problem: What is the percentage of new tools?
In fact, it may be better to understand from another angle: just because Internet tools have strong "timeliness", they may be surpassed by latecomers in a short period of time, so we catering people, whether they are knowledgeable or not. When choosing a food and beverage tool, it will be very cautious: because there is a risk in it, I may not be used to it, you may be out of date, then who am I going to reason about?
Therefore, in the traditional industry of catering, “useful†is the first principle for catering owners. As long as this thing is really useful for our restaurant business, then once I choose to use it, as long as there is no serious data in the process. Problems and customer service problems, it is basically used for many years, imagine the Internet industry, replace the system every few months, even if the boss wants to do this, employees will not do.
Based on the above reasons, we can see that the most traditional industry in the catering industry, its demand for tools has a serious lag, and because the industry is too large, and then the tools are in the promotion cycle. I have to face several years.
However, there are exceptions. At present, there are many software companies that do cloud computing products in China. Like Skyscraper, because it is a cloud computing product, the product update method is simple. When updating, it is based on the original function to update the latest functions, the cashier It is very fast to learn, saving time and effort. It is true that in the years of retail and catering, the cashier tools are used in a very traditional way, but the technology is constantly innovating. The restaurant cash register software of Si Xun Tiandian is constantly updating the cash register management needs of the latest food and beverage stores, developing good cash register software, such as scanning code ordering, aggregation payment, data operation, etc., in the national small and medium business market, thinking Xundian shop has appeared in many traditional or new-style catering stores, indicating that restaurant store managers are paying more and more attention to management, and there will be earth-shaking changes in the use of catering tools in the next 20 years.
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