Logo Design Concepts - Features of Signs

Features of the "" sign

1. Functionality

The essence of the sign is its usefulness. Although the artistically designed logo is of ornamental value, the logo is not primarily for the purpose of viewing but for practical purposes. The logo is an indispensable and intuitive tool for people to carry out production activities and social activities.

The signs are common to humans, such as public places signs, traffic signs, safety signs, operating signs, etc.; there are signs for national, regional, city, ethnic, family-specific flag emblems; positive for social groups, enterprises, righteousness, activities Dedicated, such as emblems, monograms, logos, social standards, etc.; there are special trademarks for certain products; there are special items for collective or personal belongings, such as chapters, signatures, custodial, invoicing, branding, etc. Each has its own irreplaceable unique features. The sign with legal effect especially has the special mission of safeguarding rights and interests.

2. Identification

The most prominent feature of the logo is its unique appearance and easy identification. Showing the characteristics of the things themselves, marking the different meanings among the things, distinguishing and belonging are the main functions of the logo. The various signs are directly related to the fundamental interests of the country, the group, and even the individual. They must not be the same as each other and be confused so as not to create illusions. Therefore, the signs must be clear-cut, easy to recognize and remember.

3. Significant

Significantly, it is another important feature of the sign. Except for the invisible sign, the setting of most signs is to attract people's attention. Therefore, the color is strongly eye-catching and the graphic is concise and clear. It is a feature that the logo usually has.

4. Diversity

With a wide range of uses and a wide variety of applications, the logo has a rich diversity of applications in terms of its application form, form, and means of presentation.

Its application form is not only flat (almost any plane of the material can be used), but also three-dimensional (such as embossing, garden carving, arbitrary shape of three-dimensional objects or using a special pattern of packaging, containers, etc., etc.).

Its forms are those that directly use objects, those that are composed of characters, those that are composed of figures, images or abstract figures, and those that are made of colors. Most signs consist of a combination of several basic forms.

Judging from the means of performance, its richness and diversity are almost impossible to sum up, and with the development of science and technology, culture, and art, it is always innovating.

5. artistry

All non-natural signs that have been designed have a certain degree of artistry. Not only meets practical requirements, but also conforms to the principle of aesthetics and gives people a sense of beauty, which is a basic requirement for their artistry. In general, artistically strong signs can attract and infect people, giving people a strong and deep impression.

The high degree of artistic signage is the need of the times and the progress of civilization, and it is the embodiment of higher and higher cultural qualities and the need of aesthetic psychology.

6. accuracy

Whatever the sign, what it indicates, and whether it is allegorical or symbolic, its meaning must be accurate. First of all, it should be easy to understand, in line with people's understanding of psychological and cognitive ability. Second, we must be accurate and avoid unexpected or misunderstood solutions, especially taboos. People can see at a glance and accurately understand the mistakes in a very short period of time. This is a sign that is better than language and faster than language.

7. Persistence

Unlike advertising or other promotional materials, logos generally have long-term use value and are not easily modified.

Source of information: pack.cn