With the annual “Double 11†approaching, the pre-sale activities of major e-commerce companies have started one after another, and the “hands-on party†is ready to go. However, every year, the double eleven seemingly large-scale promotions often hide mystery.
Recently released "2016 Double Eleven Safe Shopping Raiders" shows that merchants tend to use the "first rise and then fall" routines to attract consumers. Consumers need to be wary of false promotions before they pick up their hands.
Data merchants first rise and then fall
The reporter saw the Raiders released some data during the 2015 “Double 11†period, the price of 7.43 million promotional items (with trading behavior) and 900,000 best-selling products (selling more than usual) for multi-home appliance platforms. The changes were monitored.
According to the monitoring data, during the “Double 11†period last year, 52.99% of the 7.43 million promotional items showed a price increase and then decreased, of which 81.99% of the goods were within 30%, and 3.26% of the goods increased by 200. %the above. Among them, in the high-growth promotional items, household life and women's clothing accounted for the largest proportion, respectively 19.7% and 18.6%.
During the “Double 11†period last year, among the products participating in the promotion, according to the “double 11†promotional price compared with the historical low price in two months, 53.6% of the products actually increased in price, 11.8% of the commodity price. It was flat, while only 34.6% of the price of goods was lowered.
Correspondingly, 900,000 pieces of best-selling goods first rise and then fall more seriously, and 75.52% of the goods have the phenomenon of rising first and then falling. Among them, 81.99% of the goods only raised the price before the "double 11" less than 30%, but still 3.26% of the goods rose by more than 200%.
According to the network security experts, in view of the above data, the promotion during the “Double 11†period does not give users much benefit. Consumers are busy filling up shopping carts and need to be wary of false promotions by various businesses.
Remind to be wary of shopping refunds and other scams
Liu Yang, a network security expert, introduced the characteristics of the “Double 11†online shopping peak and the various preferential gameplays of various e-commerce platforms. Before and after the “Double 11â€, the “å‰æ‰‹æ—†should be careful to shop while buying and buying. Five types of fraud, such as refund fraud, fake shopping fraud, impersonation fraud, payment fraud, and fake coupon fraud.
Alr Projector Screen,4K Alr Screen,Alr Ust Projector Screen,Projector Screen
Dongguan Aoxing Audio Visual Equipment CO.,Ltd , https://www.aoxing.net