Recently, domestic big home stores are busy listing. With the storm of housing reform, China's home furnishing industry has begun to enter a rapid development channel. The industry has developed by leaps and bounds, and production has to be sold. The rapid development of the furniture manufacturing industry has directly driven the furniture marketing industry. The main way to sell domestic furniture is home shopping.
Reviewing the development history of home furnishing industry, under the diversified business model of domestic industry, home marketing has experienced everything from scratch, from small stores to big shopping malls, from local areas to all over the country, from single products to series products, from quality to heavy Brands, from branding to cultural communication. As the scale of the home market continues to grow, brand home stores pay more attention to long-term development and enhance their competitiveness. Some insiders believe that listing is a favorable way to continue the vitality of enterprises. From the beginning of this issue, we will interview the heads of major brand home stores on the topic of listing, and ask them to analyze the pace of listing in the home market and show the pulse of enterprise development. In this issue, I was fortunate to interview Mr. Shen Yaojun, Vice President of Ouyada Home Furnishing Group. Although there were not many talks about the specific listing measures, he was evenly laid out for the development of the company and even for the future listing.
Expanding the scale of development needs to be strengthened
Listing is undoubtedly the result of the continuous expansion of the company. Since the 1990s, the home furnishing industry has entered a period of rapid development. Due to the monetization of commercial housing and the growing market demand, some household enterprises have gradually expanded in size, but they are still in their infancy from the entire Chinese household industry. Faced with this situation, Shen Yaojun pointed out that at present, the home furnishing industry is in the process of shuffling regardless of production or circulation. The home store is trying to survive in the competition and gradually enters the expansion period. In fact, the expansion of the enterprise is the general trend, according to market demand. Certainly, this momentum is particularly evident for dealers. Shen Yaojun gave an example. The investment appetite of dealers has increased year by year. Only by continuously expanding the scale of operations can we obtain the profit space that is equal to the original and meet the needs of the market. Only the dealers can benefit, and the enterprise can survive for a long time.
The integration of resources and cooperation between enterprises is a new concept that many stores try. The two stores complete the procurement tasks in a minimum amount of time and save costs. For example, in recent years, many electrical appliance merchants have settled in home stores. The organic cooperation between the two companies not only improves the quality and efficiency of the store service, but also provides the convenience of the target customers.
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