On-demand publishing is a vocabulary that has only gradually become "fashionable" in China's printing industry in the past two years. In fact, as early as many years ago, the domestic printing industry has paid attention to related cases, such as the LightningSource case in the United States. However, there are very few companies that ultimately take action and become bigger and stronger. Nowadays, with the rise of electronic media and the fact that e-books and multimedia have a great impact on the publishing industry, the domestic publishing field is increasingly investing in on-demand publishing, not only the massive use of hundreds of thousands of yuan, millions of yuan Sheet-fed digital printing machine, and gradually made achievements in the field of high-speed web inkjet printing.
In 2013, the installed capacity of high-speed web inkjet printers in China has already increased, and at the beginning of 2014, news of new installations of high-speed web inkjet printers came from China. I want to think that the various inkjet printers that have been brilliantly interpreted at Drupa2012 will be more used in actual production in 2014.
Use inkjet
Due to the impact of inventory pressure and the impact of electronic media, some publishing houses now emphasize more on the quality, serialization and system integration of books, that is, the selection of themes and content, and the series of continuous sales of popular books and products. For the annual update of the book content, the system is integrated, and the most obvious action is the Japanese baby monthly monthly "Qiaohu" series. After its own brand and inherent content are widely recognized, "Qiaohu" only makes a small amount of revisions to the content every year and publishes them on demand. Because although the readership has been changing, the number and age of readers have been stable. In fact, this concept is reflected in many Japanese books. However, the domestic publishing industry's current understanding of on-demand publishing is still at the stage of out-of-print books and short-edition books, and it will take time to truly realize the seamless information docking and production docking of publishing resources and demand resources to minimize costs. The good news is that the evaluation of some domestic publishing houses is no longer a code ocean, but a real ocean. It can also accept orders for a small number of books, which makes the on-demand publishing dawn. After all, compared to personalized photo books and Weibo books, regular publications are extremely advantageous in terms of print volume and circulation, which will gradually increase the installed capacity of high-speed web inkjet printers.
Judging from the procurement situation of high-speed web inkjet printers, nearly 20 domestic users can be divided into the following categories: ①Dongguan Hucai and Beijing Daheng and other digital cutting-edge, want to enter the field of book printing through digital printing; ② Beijing Jingshi Printing, Henan Xinhua and Nanjing Phoenix and other publishing and media groups hope to integrate advantageous publishing resources; ③ Booksellers such as Shandong Century Tianhong, etc., need to meet the needs of one-stop printing services; ④ Zhongban Printing Factory and Guangxi District Government Printing Factory, etc. , Need to meet the needs of transactional documents; ⑤ CNPC color printing and Zhongxian Tuofang, etc., need to meet the needs of professional niche publications; ⑥ have a unique approach in the application of traditional culture, such as the Beijing Aurora Pictures of Shandong Rizhao, which performs inkjet printing on rice paper Production base. These companies purchase high-speed inkjet printers because of business needs. In fact, any business from scratch is an accumulation process. More and more customers choose high-speed inkjet printing, and the return on investment pressure will promote the continuous growth of their applications and bring more printing volume. And demand. Therefore, the installed capacity of inkjet printers is expected to continue to grow in economically and culturally developed areas and core cities where universities are concentrated.
From an application point of view, the business status of printing companies that purchase black and white high-speed web inkjet printers is generally better, mainly because black and white inkjet printers are fast, affordable, and the quality of black and white graphics can meet the requirements of publishing and commercial printing. . The application of color web inkjet printers is subject to the adaptability of ink and paper under high-speed paper feeding. Some companies have tried to use pre-press coating to solve this problem, and some companies have recommended paper testing to customers. List of papers, but the price of special paper is a little expensive, and for publishers, the cost will be slightly higher.
Ingenious use of inkjet
The concepts of on-demand publishing and on-demand printing are very large. One is the publishing supply chain and the other is the printing supply chain. The two are both intersections and independent. The real value of on-demand publishing is the one-stop service of book supply and demand. It takes years of accumulation to save shipping costs and improve timeliness through a strategic national layout. However, only in this way, only by realizing on-demand publishing, can short-form books be transferred from micro-inventory to zero-inventory. Of course, this requires the cooperation of digital equipment to complete the finished book.
Compared with the high-speed web inkjet printer and the valuable digital post-press equipment of tens of millions of yuan, what really confuses publishers and printing companies is the construction of an efficient supply and demand system for on-demand publishing-customers of book publishing Relatively scattered, the basic cycle of niche professional needs is long, and only cloud platforms can solve this problem. This requires a combination of publishing applications and business models. After receiving an order, the foreign online bookstore will directly transfer the order information to the printing service provider, and then the printing service provider will directly send the finished product to the customer, and use the network to achieve efficient production. , Saving manpower, material resources and time costs. This "perfect" process was finally formed after years of accumulation of publication resources and the aggregation of customer orders. At present, the accumulation time in China is still relatively short. Therefore, the cost calculation algorithm adopted by some printing companies that purchase inkjet printers is the time cost method. The cost is calculated according to the running time of the machine. For example, according to the past printing cost pricing method, 1000 printing may be The break-even point of traditional black-and-white printing and digital black-and-white printing, but if the enterprise drives the machine to full load, it may be printed on the machine below 2000 prints, and the break-even point can be reached quickly, which is slower than waiting for the business Growth earlier achieved digital business success. Therefore, operational innovation is an important factor.
At present, for the application of high-speed web inkjet printer business model, everyone is still crossing the river, but with the vigorous promotion of equipment manufacturers, printing companies have the courage to try, publishers strive to change, and the end customer needs support, plus press The intersection of publication and on-demand printing will continue to expand and the volume of prints will increase. China's high-speed inkjet printing is bound to go all the way!
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