In the first three quarters of 2016, the consumer packaged goods industry received only $975 million in investment

In the third quarter of 2016 , the consumer packaged goods industry once again became the focus. Unilever acquired Dollar Shave Club for US$1 billion. This is not only the largest M&A deal in the consumer packaged goods industry recently, but also the fourth largest deal in the e-commerce industry since 2009. . And Unilever also acquired the Seventh Generation brand of green cleaning products in September. At the same time, there are reports that The Honest Company is considering exiting investment.

However, in addition to these large-scale transactions, other start-ups of packaged consumer goods are facing financing difficulties, and the volume of transactions in the third quarter fell to the lowest level in three years.

Quarterly investment trends  

In the first quarter of 2016, investment in the consumer packaged goods industry increased to 135, and since then it has steadily declined. The volume of transactions in the third quarter fell to 91, the lowest level since the third quarter of 2013. The amount of investment also showed a downward trend, which fell to US$256 million in the third quarter. In the second quarter, the packaged consumer goods industry received US$399 million in investment.

The largest transaction in the third quarter was South Korea beauty start-up company Memebox received a $66 million Series C round of financing. Other large-scale investment deals include ALOHA, a network health food company, obtaining a $4000 round of financing, and vegetarian start-up Ripple Foods receiving a $30 million B round of investment.