According to official statistics, the average birth of a newborn in every 4 seconds in China is about 900 births per hour, and about 2,1600 newborns will be born in one day. This is a very large number. Almost everyone's side is constantly born with expectant mothers, and the demand for maternal and child products behind each expectant mother and prospective baby is even greater. Let's take the toy products of infants and toddlers as an example. Every baby has countless toys from birth.
Childhood car Picture from the network
What effect would we have if we could use personalized stores to attract such consumer groups?
First we have to solve their pain points.
The following small series organizes the types of toys most needed for children aged 0 to 3
Summarize the following advantages, keep in mind:
1, our genuine fake a penalty ten
2, our price is absolutely dominant
3, we have merchants to benefit points
4, collaborative consumption = collaborative entrepreneurship
First, how to buy a toy
There are two principles:
1, the door is right: respect the baby's age development needs;
2, timely choice: do not think of a pair of pants to wear old;
Second, check the seat
0-6 months
Characteristics of young children: sensitive to sound and light, anything that appears in front of you wants to catch.
Recommended categories: sound and light comfort toys, rattles, chews, fitness racks, plush blocks, plush dolls or tumblers, playing in the water, playing with water, floating toys suitable for playing in the bath, etc., for children under 1 year old It’s useful to exercise hand-eye coordination and touch different textures!
7-10 months
Characteristics of young children: It is natural to exchange the left and right hand toys and start learning to crawl.
Recommended types: dragging toys, music pull ropes, hammer drums, building blocks, cloth books, etc.
11-18 months
Characteristics of young children: The toddler stage, like "adventure", rampage, need to cultivate the child's concentration.
Recommended categories: sets of towers, beading frames, small balls, toy pianos, walkers, etc.
More than 12 months of babies have entered the toddler stage, and they are very interested in walking, but they need to learn and exercise from toddler to steady walk. In addition to the baby's safe walking, the toddler tool also helps the baby's physical coordination ability, the improvement of the proprioception, and the baby to grow up in a safe environment.
1 year old - 2 years old
Characteristics of young children: After 1 year old, the baby's physical strength and intelligence are further enhanced, especially to imitate the life and movement of adults.
Recommended categories: toy phones, balls, drawing boards, writing boards, intellectual building blocks, small animals, vehicles, books, etc.
After learning to walk, the range of activities of the baby is increased, the imitation ability is enhanced, and there are more toys to choose from, such as: mini furniture, a whole set of house toys, fruit and vegetable cuts, game houses, etc. can be played. There are also toys that allow the baby to take it outdoors, such as beach toys such as small shovel buckets, moving cars, and big balls.
2 years old - 3 years old
Characteristics of young children: At this time, children like creative, fine-action toys, and their ability to improve.
Recommended categories: stitching, matching toys, letters, words, tablet, etc.
At the age of 3, it is an important stage for cultivating baby's personality and communication skills. Choosing a hand-brained tool to play the house toy, inspiring the baby's ingenious nature, cultivating the baby's logical thinking and self-motivation, guiding the baby Play with your friends and develop your baby's willingness to share, good expression, and cheerful personality.
How to convert
You can put the products in the recommended examples of Xiaobian directly into your personalized store and polish them. If you have a mother or baby around you, you will notice your message. Once a conversion is successful, their subsequent consumption in the mall is related to you, no need to maintain.
Whether it is shop promotion or product promotion, the promotion text is not much, it is fine:
1. What do I have?
2, I can solve your pain points
3. What is my advantage?
Any business is not waiting to wait, and it is necessary to take the initiative to target potential customers when appropriate!
Finally, a knowledge supplement: How to disinfect and clean toys? Communicate small coups
1. Toys that are resistant to moisture, corrosion, and fading can be soaked and sterilized with 0.2% peracetic acid or 0.5% disinfectant.
2, plush, paper toys and books can be disinfected by exposure to ultraviolet light.
3, wooden toys can be washed with soapy water.
4, metal toys can be scrubbed with soapy water, then sun.
5, the use of electronic disinfection cabinet or disinfectant soaking effect is also very good.
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