The section chief told the friends and merchants who are acting agents not to pursue low rates blindly!
It is more reasonable to use the standard rate of 0.6% or more, and it is necessary to identify it below 0.6%.
First, the traditional POS machine: more than 0.6% (popular rate on the market)
Second, mobile phone POS: 0.6% or more (100% of merchants below 0.6% have problems)
The section chief found that there are still many peers asking us how much the rate is after the new standard of the fee reform policy. Why do the merchants watch the TV newspaper saying that "the national rate of reduction is 0.35%, 0.45%, but you are 0.6%." 0.7%".
Then, what is the adjustment fee for the credit card? How is the standard for the fee for the UnionPay card? What are the standards for the new fee? The section chief will come with you.
(Click to see the big picture, from: Suning Financial Research Institute)
Let me talk about it before, before the fee change, the domestic credit card rate is linked to the industry classification. The highest rate of card processing for meals and entertainment is 1.25%; for general stores such as department stores, 0.78%; for supermarkets and gas stations, 0.38%; Hospitals, education and other public welfare categories are zero rates.
According to the requirements of the revised fee of 96, the service fee of the issuing bank is no longer differentiated from the merchant category. That is to say, the commercial industry classification price cancellation, in general, significantly reduced the rate of credit card rates.
The New Deal shows that the level of the card-issuing service fee rate is reduced to 0.35% for the debit card transaction and no more than 0.45% for the credit card transaction. But business friends, don't look at it, you have to look down, UnionPay and the acquiring company have not counted.
The rate of the network service fee charged by the bank card clearing institution is reduced to not more than 0.065% of the transaction amount, and the card issuer and the acquirer each bear 50%. From the category point of view, catering enterprises can reduce the fee processing fee by 53%-63%, and merchants in department stores and other industries can reduce 23%-39%. After the implementation of the New Deal, hospitals, education and other public welfare cards are still at zero rates.
POS machine card processing fee, high credit card cost
However, after the cancellation of the credit card processing fee, once the large amount of consumption is encountered, the cost of the merchant will increase, and who will pay for this part of the cost.
Although the credit card transaction rate is high, but the single transaction has a cap. If it is not capped, the cardholder will spend 100,000 yuan on the credit card and 500 yuan on a single transaction fee.
A person in charge of a 4S shop told Liu Ke: "At present, there are some 4S stores that are clear, and the customer pays more for the cost of the card." Contrast, before September 6, the credit card purchase, the card processing fee is 0 yuan. However, after the September 6th credit card purchase, if you brush 100,000 yuan, the handling fee is 600 yuan; 200,000 yuan is 1,200 yuan; 500,000 yuan is required to pay 3,000 yuan.
In fact, the concept of free of charge has long been deeply rooted in people's hearts, and suddenly there are hundreds of dollars in card payment costs, which is difficult for many cardholders to accept. However, the above-mentioned person in charge pointed out that although the cost has increased, the “uncapped†has increased the cash-out cost and can prevent some abnormal cash-out customers. The person in charge pointed out: "Some car dealers can't make loans without the authorization of the manufacturer. However, they will pay for the car by credit card, which is equivalent to a disguised loan."
Of course, many of the acquiring agents think that after the 96 fee change, there is no rate reduction rate instead of the rate.
UnionPay officially began to re-enter the merchants of the national market stocks. The original MCC categories have been renamed. The MCC's overview of several major categories is divided into: standard, preferential, and exempt.
The original general category, meal and entertainment category was renamed as standard category: 1.25%/1.28%-80 capping/0.78%/0.78%-26 capping
The new card processing fee implemented on September 6, 2017 canceled the above two categories of merchant industry classification pricing, and no longer imposed credit card processing fees on the real estate, automobile, and wholesale industries, and implemented separate charges for the standard category. which is:
Minimum rate of debit card: issuing bank 0.35% (single 13 yuan cap) + UnionPay clearing rate 0.065% (single 3.25 yuan cap) billing service fee (market adjustment price)
Minimum rate of credit card: 0.45% of issuing bank + UnionPay clearing rate of 0.065% + billing service fee (market adjusted price)
According to the acquirer, there is a need to calculate the operating cost of 0.15 percent or more. The cost of the new rate billing agency is approximately:
Debit card rate: 0.35%+0.065%+0.15%=0.565% (single 20 yuan cap)
Credit card rate: 0.45%+0.065%+0.15%=0.665%
The above is the cost, and it is estimated that it will increase by about 0.1%. That is to say, the standard fee-paying merchants charge credit card fees of about 0.7% or more!
Let’s take a look at how the discount classes you care about
The original people's livelihood is renamed the preferential category: 0.38%
The issuing bank and the bank card clearing institution (UnionPay) determine the preferential rates for supermarkets, large warehouse stores, water and electricity gas payment, fueling, and transportation ticket merchants in accordance with the principle of “maintaining overall stability at the rate levelâ€. The preferential period is 2 years. That is, the issuing bank and UnionPay will have a rate higher than the standard class.
The lowest rate of debit card: 0.273% of the issuing bank (single 10.14 yuan cap) + UnionPay clearing rate of 0.058% (single 3.25 yuan cap) + billing service fee (market adjustment price)
Minimum rate of credit card: issuing card 0.351% + UnionPay clearing rate 0.058% + billing service fee (market adjustment price)
According to the acquirer, it is necessary to maintain a profit of 0.1%. The new rate is approximately:
Debit card rate: 0.273%+0.058%+0.1%=0.431% (single 16 yuan capping, different card issuing lines are different)
Credit card rate: 0.351%+0.058%+0.1%=0.509%
The above is the cost, and it is estimated that it will increase by about 0.1%. That is to say, the handling fee for credit card merchants is about 0.6% or above!
County and township concessions (sub-regions, some may not be):
County and township general category: 0.5%, 0.5% -11 yuan cap
County township refueling class: 0.25%
County and town entertainment category: 1%, 0.5% -26 yuan cap
Sannong merchants: 0.25%-3 yuan cap
The original public welfare class was renamed as a reduction or exemption class: 0% rate (this is a case of being criticized by many agents, don’t think that the rate is very good, you can’t get the run-up)
Merchants are among the industries listed in the Medical, Education, Social Welfare, Pension, and Charity MCC lists, including medical, education, social welfare, pension, and charity. The nature of the merchant is a public institution, or it can produce proof that the merchant is exempt from the enterprise income tax qualification.
Then let’s talk about the low rate of the market.
Why are there low rates in the market?
0.63% is generally reasonable: the profit is low, the expenses of the payment company and the agent are limited, and the merchants often jump to the field, public welfare, and reduction.
0.65% is more reasonable: the profit is general, the payment company and the agent are limited, and the merchant will occasionally jump to the field, public welfare, and exemption.
0.69% reasonable: the profit is enough to pay the expenses of the company and the agent, and the merchant is perfect.
There are still a lot of 0.6 seconds to the market, and even the credit card topper is how to do it?
Because the second to the funds are paid by the payment company in advance, the cost of advancement is between 0.05% and 0.1%. If the second is only 0.6%, if the bill is in the standard industry, the payment company must lose money, so 0.6 seconds to 100% of the product has to be hopped.
There is also a credit card capping machine, which is definitely a 0 rate. In addition, there are still smart phones that look high-end. In fact, they are not used in the bank card collection system. The cost of the Internet is low, so it is not surprising that the credit card is capped.
There is an old saying in China, it’s really not cheap, and it’s not cheap! If you stare at it cheaply, it is easy to fall into the second clear trap. In the end, there is no guarantee of financial security. Therefore, the section chief advises everyone not to blindly map cheap!
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