As more and more children wrap their parents around to buy their favorite toys, the entire children's toy market is quietly changing. Different from the simple entertainment of the children's market in the past, in the past two years, the children's market has presented learning and entertainment compatible toys. Many parents are willing to have their own learning and growth intellectual development while their children are entertaining. Learning puzzles is not wrong.
Seeing that the market for baby toys is so high, many people have joined the baby toy chain as a project for their own business. However, there are many problems after opening a baby store.
There are some common problems in baby toy chain stores. Many aspects of these problems are considered too junior by some people, but these too junior problems have greatly affected the expansion of business in the store.
One: the commodity price label lacks highlights
At present, most of the goods in many toy stores have no price tag, and some are just a very small piece of paper hanging in an unobtrusive place of the goods. It can be said that such price tag design is a failure, or no commercial art. In fact, as long as you make a small change, you can take advantage of the price tag. For example, you can put two lines of words on the price tag, one line showing the value of "market price" and the other line showing the value of "store price". Such a direct comparison can greatly stimulate consumers' desire to buy.
Two: the display rack in the children's clothing store is too high
The consumption of baby toys is a complicated process. Although the actual implementation of consumer behavior is adults, the choice of goods may be baby. Therefore, in order to facilitate the baby to browse the products and increase their choice of opportunities, the height of the display of the goods should be in line with the height of the baby, and should not be set for the browsing of adults for the display of goods in many stores. Therefore, it is recommended that the merchant reduce the height of the display rack. For example, it is possible to lay carpets, wooden boards and the like on the ground for merchandise display, which can cause children's interest.
Children's Wear Network believes that the location of the baby toy store is different, and the types of customers who come to the store will be different. For example, in the shops around the school, there may be a large number of baby boys who go into the store alone, but they can't have a lot of cash on their body. It is unlikely that they will be expensive. Therefore, the goods of several hundred yuan and thousands of yuan are very It is difficult for them to buy; and in the store near the amusement park, the biggest possibility is that the parents bring the baby into the store together, although they may consume higher-priced goods, but because their main purpose is to go to the amusement park, Goods that are not easy to carry are generally not purchased.
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