Shanghai Shuangmei thought of the trick of adding cultural elements to packaging. The century-old brand Kong Fengchun also used the ancient Chinese style, and used the ancient Chinese embroidery paintings and flowing water calligraphy to write product names to highlight their own characteristics. Among them, Kong Fengchun's pure lotus series cosmetics packaging is more beautiful as a piece of art, this article will introduce you to Guangzhou cosmetics packaging design.
Excellent cosmetic packaging design can enhance the visual appeal of cosmetics, giving people a new and pleasing visual experience. In the process of cosmetic packaging design, on the one hand, we must consider the artistic color of design; on the other hand, we need to pay attention to the visual psychological effect of color. From an aesthetic point of view, the effects of color include physiological and psychological factors. Here we mainly talk about the performance of color in the psychological characteristics. Psychological characteristics include the feeling of color, the association of colors, the symbol of color, and so on.
Cosmetics have their unique color personality and attributes. Choosing visualized colors can enable consumers to create color memories of the cosmetic packaging design and further understand and understand the functions and characteristics of the products. For example, the same brand of lip essence honey packaging, with bright orange to reflect the active, sweet feeling, with pink and purple, elegant and sexy. Let consumers choose the right cosmetics through color.
In the future, the material selection, structural design, decoration design and other aspects of express packaging will be carried out around green environmental protection. Whether it is beauty products or other commodities, packaging and printing enterprises are striving to make their express packaging achieve balanced development of economic benefits and ecological benefits. . The above two design solutions are all around the green packaging design principles. Of course, there are still some shortcomings. The author here only wants to provide some design ideas for everyone.
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