A family grudges, so that the two major sports brands Adidas and Puma confrontation for more than 60 years. But tomorrow, the staff of both brands will shake hands before putting on a charity soccer match in Germany. This is the first time that the two brands have joined hands since 1948, marking the end of the 60-year-old grudges that originated in the establishment of the family infighting. The two major sports brand kingdoms began to move toward reconciliation.
According to Hong Kong's "Sing Tao Daily" reported that the grudge began with two brothers - Rudolph and Adolf (also known as Adi). The two men started to make sneakers at home in the 1920s . Before World War II, they sold 400,000 pairs of shoes each year. However, the two brothers later went out of business, divided their sports shoes company into two, and vowed never to talk to each other.
Prior to separation, the two brothers joined the Nazis together, but due to political differences began to argue. Rudolph joined the secret police force of Nazi Germany Gestapo, Ady likes to do business with Jewish companies, and later more willing to accommodate Jewish refugees.
There are several reasons why the two brothers broke apart, and one of them said that the Allied air strikes Herzog Arauch in their hometown in 1943 and Rudolf climbed into a bomb shelter with his family. Adie and his wife were already early. Ady said at the time: "That dirty bastard is back." He may be referring to the Allied fighters, but Rudolph thinks Ady refers to him and his family. This scars can not be obliterated from the beginning, the two brothers in five years later the company will be divided into two.
Adidas named the company Adidas, which is his name Adi and surnamed Dassler combined; Rudolph then renamed the company Ruda, then changed to more majestic Puma (Cougar). The two brothers each moved to the side of the township with a river in between, and they were divided into two groups. Although the descendants of both brothers have lost control of Adidas and Puma, the headquarters of the two companies are still located in that town.
In addition, there are rumors that Rudol was captured by the U.S. military during the war and was released from his home. He found Adi had full control over their company and intentionally excluded him. So he angrily set up Puma on the other side of the river. There are also rumors that Adi has had an affair with Rudolf's wife and Rudolf has steal Adi's money again.
Despite the rumors, Adidas and Puma have indeed been opposed to each other over the years, spending huge sums of money sponsoring stars from all walks of life in an attempt to defeat each other. Universal fans Bi salt, Muhammad Ali, wearing Adidas products; ball Billy, Jamaica trapeze Bao, Puma sponsored. In the 1960s and 1970s, there were even more rumors that the two companies secretly seduced athletes to wear their products with money.
The two companies held their first joint press conference on Thursday, announcing that they would host a soccer match in Herzogenaurach, followed by the documentary "The Day After Peace," and "Peace Day" in organizing the annual International Day of Peace , To promote the spirit of peace. Puma Chief Executive Jochen Zeitz quoted UN Secretary-General Annan as saying: "As long as we are united, we can contribute to the world."