In 2015, the development of China's sports industry showed a blowout. In 2016, the "13th Five-Year Plan for Sports Development" was officially released. We are ready to go for 8 years. Perhaps it is waiting for this day. If you are interested in cycling, if you know a little about Chinese cycling amateur events, then you can't possibly not know the Nanjing 8H Endurance Race, which has successfully held 16 famous domestic cycling amateur events. Currently, the original class team of the 8H Bicycle Endurance Race officially launched the first "Nanjing-Huangshan 24H Cycling Endurance Certification Competition" (hereinafter referred to as "24H Endurance Race") which has been planned for 8 years.
Advantages: perfect integration of professional resources
Professional game planning + multi-year racing experience + rich dealer resources.
Nanjing Longitudinal Sports Development Co., Ltd., as a bicycle industry "cohort", not only has a precise knowledge of the current status of the bicycle industry, but also has a wealth of industry resources. The 24H endurance race not only received the official support of Nanjing Sports Industry Group, but also together with the well-known domestic sports APP to create 24H endurance "online tournament" version, the number of online registration before the game has reached more than 30,000 people. In the aspect of event operation, this elite team has successfully planned and organized the 16th Nanjing 8H Endurance Race. Just the number of “16 years†can be seen in the success of the event itself and the team's attitude of persistence. However, the team leader said: The 16-year experience is wealth and it is also an obstacle. Because the 24H endurance race is also a cycling event, new issues such as non-closed tracks and long time spans will require the team to overcome the obstacles of “experience and set the trend†and seek new ways of operation.
As a senior practitioner in the bicycle industry, Nanjing JDJ Sports Development Co., Ltd. has a wealth of dealer car shop resources. In addition to the 24H endurance race, there is a race guarantee car between each punch point and Nanjing The security car provided by more than 20 dealers in the Huangshan stage will provide the second security service for the players and even the racing cars.
The Asian Bike Show is pleased to be one of the co-organizers of the 24H endurance race and has been involved throughout the competition.
Goal: Build an Event Specific IP
In order to create a brand of events, first of all, it is necessary to have high-quality event content. Landscape, supply point settings, and rescue guarantees are all factors that determine whether an event is quality enough. In terms of landscape, 24H endurance from Nanjing Niushou Mountain Scenic Area (Chinese Buddhism famous mountain) to Hongcun, Anhui Province (known as the “painting village†in the name), along the way through the punch points, feel Huipai culture, a faction landscape. In the setting of rescue guarantees and supply points, in addition to the aforementioned "race double insurance", the 24-hour endurance point setting for the 24H endurance race was in a conspicuous position, and volunteers were arranged in advance to guide at the intersection. Recruiting food is also a matter of necessity. Considering the cold weather at night, the organizers specially prepared ginger soup and snacks at each punch point. In the words of the event staff: "This is a humanized game that puts players' interests first!"
The organizers stated that they will never fight without preparations. The success of the first 24H endurance race has put too much preparation before the game, but this is not just for the sake of a good race. The future 24H endurance race hopes to have the second and third sessions... and hopes to build a brand for the event and to benefit the majority of riding enthusiasts across the country with a successful operating model.
Pursuit: More meaningful than having fun
No one knows the fun of riding more than a rider himself. The planners of 24H endurance race itself are such a group: born in cycling, have more than 16 years of rich experience in planning games, enough to know the cyclists what do you want. The game was set to begin at 7:00 on October 15. The chill of late autumn plus stormy weather also added to the difficulty of the game. However, at less than 6 o'clock, the first Squadron Plaza has been filled with teams and individuals coming to the game. If you are a layman, you may not understand such insistence; but if you are a cycling enthusiast, such a storm is nothing at all. As a rider at the scene said: “I think cycling is more than just fun. It is a self-challenge. 24H endurance is enough challenge!â€
For event organizers, holding a homage to the eternal passion of riding is a must-have factor for running an event. There is no commercial operation, but it is absolutely impossible to rely on business. Only knowing what the riders want most is a "meaningful" one.
Added value: Recommended stage attractions
As a time span and geographical span both sides of the race, as the Nanjing - Huangshan 24H endurance race, along the way to set the riding location, not only taking into account the ride of the participants of the game, but also for these places tourism Resources play a promotional role. As the starting point of the game, Nanjing Niushou Mountain is not only one of the 48 scenic spots in Jinling, but also the Big Buddha Temple dedicated to the top Buddhist relics; the end of the game Hongcun, Anhui Province, is a famous cultural representative of Huizhou Culture. It was already in 2000. UNESCO has been included in the World Cultural Heritage List and is one of the country’s first batch of 12 historical and cultural villages. With the progress of the game, the exposure of the media and the arrival of riders, I believe that for events and venues, it will be a win-win situation.
The first "Nanjing-Huangshan 24H Cycling Endurance Certification" attracted 500 riders from China, the United States, Malaysia, Taiwan, Hong Kong and 10 provinces and cities across the country.
The above content is reprinted from the equipment 2016 cool official partner Asia Bike Exhibition official website
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