Foreign investigation report points out the future of publishing and printing in the future

The recent Comprint survey report published in Lisbon, Portugal, pointed out that printing companies need a clear strategy when considering future development.

A website called “The Future of Printing” presents a series of questions to various types of feedback, all of which are about their outlook for the overall development direction of the industry. Comments from the printing industry, suppliers and printing customers from countries such as Japan, Brazil, and Germany have all been fed back to the United States. The investigation work first assumes that printing encounters unprecedented challenges in emerging media, and today's young people have far less affinity for print than their parents. Therefore, if you want to promote the prosperity of printing, you must change its view on it.

Some specific markets will gradually decrease. It is predicted that the form printing market will gradually decline, while other markets will continue to grow. However, individual companies must rapidly develop in the new era and become the backbone of new information. This is the real change.

The change in the media market means that printing companies are not just as simple as printing ink on paper, but they should provide some new services in design and logistics. What's more important is the way and function of the service, because it needs to be customized according to individual customers. In order to cope with the constant changes in technology, printing companies must not only keep in line with the areas that are closely related to them, but also keep up with the development of indirect influence areas. The post-press processing process is a key area that needs attention. The survey report is very supportive of direct mail products, with tables and telephone directory products at the very end. When asked about the impact of online publishing on printing, the charisma of the printing company showed itself. New services like digital photography and color digital printing will occupy the top spot.

When asked what kind of new technologies the printing company adopts most of the time, most of the companies' responses tend to be digital. The survey also suggested that printing companies should make considerable improvements in the products they provide, the types of services they provide, or the processes they provide. Without innovation, these companies will soon be excluded from those who choose to change. There must be a great deal of flexibility in the mode and location of the transformation to ensure that jobs can be implemented through decentralized network operations, either through independent operations or in collaboration with different collaborators. In some cases this means that different collaborators come together to complete a defined assignment and then eliminate the partnership after the assignment is completed. In terms of management, this means a more suitable architecture.

Some companies have realized that investing in developing new products and services and training employees is as important as investing in new construction and equipment. In the near future, investment in a new press or some new equipment should be carefully Consider the reaction.