Emerging anti-counterfeiting technology - digital security

Since the reform and opening up, China's economy has developed rapidly and its products have become extremely rich. Enterprises engaged in the production of various products have rushed to create brands. However, various types of fake and shoddy goods have flooded the market at an alarming rate, causing serious economic losses. In order to protect products and protect the interests of enterprises, anti-counterfeiting technology has been extensively used in products and packaging.

The traditional anti-counterfeiting technology makes a fuss about packaging, printing, and ink. If special packaging structures are used, unique printing patterns are used, or special chemical components are added to the printing ink, so that it will show special effects under certain lighting conditions. The color and so on. These anti-counterfeit technologies have played a certain anti-counterfeiting effect at the beginning. Its features are low cost and easy for consumers to identify. However, one of the common disadvantages of these technologies is that they have low technical content and are easily copied. Once counterfeiters use the same methods to manufacture, they cannot identify the true and false, and they cannot achieve the purpose of anti-counterfeiting.

With the continuous development of science and technology, there have been some high-tech anti-counterfeiting measures. For example, biotechnology anti-counterfeiting, using the inherent anatomy, physiology, biochemistry, or even pathological features of the organism for anti-counterfeiting, because the biological features extracted by the biological anti-counterfeiting technology are unique to the organism, and can not be counterfeited for a long time; Technical anti-counterfeiting, application bar code, invisible bar code, special magnetic card, IC card, optical card, anti-counterfeiting technology of computer anti-counterfeiting system, can store a large amount of information on the anti-counterfeit labels, adding key system protection, it is difficult to control. These anti-counterfeit technologies are characterized by high technological content, good security, and almost no counterfeiting. However, the cost of these anti-counterfeiting technologies is high. The anti-counterfeiting labels used need to use special equipment for inquiries, that is, they can only be queried under specific conditions. The lack of randomness limits the scope of use of the general public, so The use of promotion has been greatly limited.

Because of all kinds of anti-counterfeit technologies have such shortcomings or deficiencies, in recent years, a new type of anti-counterfeiting technology has emerged a digital anti-counterfeiting technology; it is the use of modern computer technology. A new type of anti-counterfeiting system developed from communication and network technologies. Its production is based on such a principle: the main body of anti-counterfeiting is always the consumer's view. Only by allowing consumers to simply and conveniently identify the true and false of the product, can the brand be protected and the purpose of counterfeiting be fought. It attaches (hangs) security labels to each product. Each anti-counterfeit label contains a unique anti-counterfeiting identification code. All these anti-counterfeit identification codes are stored in the database of the central query server. Consumers can easily enter the anti-counterfeit identification code through the telephone or the Internet, and the query server will automatically verify the authenticity of the number in the database, feed the result back to the consumer, and remind consumers to pay attention to anti-counterfeiting.

First, the characteristics of digital anti-counterfeiting technology 1, can not be forged: anti-counterfeit identification code for a string of 15-20 digits, the use of random extraction and digital algorithm to generate a combination of two characteristics: uniqueness, each commodity a security The code will never be duplicated. At the same time, the data on the commodity and the data in the central database of the anti-counterfeiting system are in a one-to-one correspondence. Reliability, through modern information technology and encryption technology, makes the anti-counterfeit code self-correlation, making other ways impossible. Generate legal security code.

2. Inquiries are simple and convenient: the digital anti-counterfeiting technology means of inquiry is to use the most popular means of communication in the modern society - telephones and networks, where consumers can make inquiries anytime, anywhere. At the same time, the process of inquiries is very simple, whether it is a telephone or a network, and most consumers can complete the query without any obstacles.

3, the query is destroyed: anti-counterfeit labels for a one-time use. That is, the anti-counterfeit identification code on the anti-counterfeit label is not clear. To view the anti-counterfeit identification code, the anti-counterfeit label must be destroyed so that the anti-counterfeit label cannot be reused. When the same number is queried multiple times, consumers will be prompted to ensure one-time inquiry.

4. Various forms: The form of the anti-counterfeit labels can be varied, and a self-adhesive anti-counterfeit label can be added to the products with external packaging. Plastic labels can be added to livestock, poultry, aquatic products or agricultural products, and can be used on bottled products. Anti-counterfeit numbers and bottle labels are combined to produce and more. Almost all products can use digital anti-counterfeiting technology.

5. Low cost: The company only needs to invest in the purchase of anti-counterfeit labels. Because the anti-counterfeit labels are made of ordinary adhesive paper or plastic, the single cost is very low. And the system fundamentally solves the problem of counterfeiting of products that have long plagued the company, not only saving a lot of counterfeiting costs, but also recaptures the huge market share that counterfeit products encroach on, thereby greatly increasing the economic benefits of the company.

Second, the role of digital anti-counterfeiting system 1, anti-counterfeiting: digital anti-counterfeiting system's anti-counterfeiting effect throughout the anti-counterfeiting commodity anti-counterfeiting the entire process, since the production of goods at the production site, from the factory's finished product warehouse to the point of wholesale goods and retail outlets, and then To the final consumer of the merchandise, its entire marketing process is under the supervision of the company. It is possible to fundamentally prevent the intrusion of counterfeit and shoddy products into the circulation field and provide means for enterprises to crack down on fake and shoddy products. Enterprises no longer need to constantly change anti-counterfeiting measures due to the large number of products being counterfeited, thereby saving a lot of packaging and advertising costs. To enable companies to win the best corporate reputation and image in the fiercely competitive market, and protect the legitimate rights and interests of consumers.

2. Market Feedback: Digital anti-counterfeiting system has provided product anti-counterfeiting services to the enterprise, changed the conventional service methods in the past, and provided enterprises with powerful after-sales service measures based on the market feedback information they have mastered in the product design and market research. After-sales service, quality tracking, market monitoring and other aspects provide a systematic service. Therefore, under the current situation where companies attach great importance to total quality management, comprehensive marketing management, and comprehensive corporate management, the functions of digital anti-counterfeiting systems in this area will surely be greatly enhanced.

3. Promotion: Due to the uniqueness of the security code and its one-to-one correspondence with the merchandise, it is convenient to increase the prize promotion function at the same time of anti-counterfeiting, and randomly select part of all the pseudo-identification codes as the winning number, increasing Product popularity and consumer interest in buying products. At the same time, it can prompt consumers to actively participate in anti-counterfeiting queries, so that the system can more effectively and comprehensively track the sales of products.

4. Anti-counterfeiting: Digital anti-counterfeiting technology can provide advanced, fast, low-cost, and reliable anti-counterfeiting measures for government anti-counterfeiting and anti-counterfeiting. Enable government regulators to grasp the trend information of counterfeit goods at the first time. This can reduce the cost of cracking down on the government, increase the government’s crackdown on counterfeiting, and achieve the results of a concentrated effort to crack down on large-scale systematic fraud and trafficking.

5. Logistics Management: The purpose of the company's logistics is to help companies create customer value at the lowest total cost. The logistics capabilities are achieved through coordinated activities such as logistics network design, logistics information synthesis, transportation management, inventory management, and warehouse management. By adding logistics management functions to the security system, each product can be easily tracked. With the help of computer networks, the company's headquarters, local production plants, local branches, salespeople, agents, and distributors are connected to establish an enterprise supply chain to conduct data feedback and data analysis to improve the efficiency of logistics management.

Digital anti-counterfeiting technology has played an important role in the field of anti-counterfeiting in recent years, and the momentum of its development has increased unabated, and the development of digital anti-counterfeiting technology has gradually become the direction of development. The information network formed by digital anti-counterfeiting technology will not only provide enterprises with anti-counterfeiting services, but also play an extremely important role in enterprise management. The digital anti-counterfeiting system is an extended service of enterprise management functions. It provides enterprises with a large amount of timely market information, and saves a lot of investment for enterprises to build their own dedicated enterprise management network. It will surely be used in various aspects such as enterprise production management and scientific dispatch. Far-reaching influence.