Cosmetics Packaging and Fashion (1)

Perhaps not everyone agrees that cosmetics are not a necessity. Those high-quality brand-name cosmetics are always a symbol of luxury goods. They are both the main content of fashion magazines and the areas where celebrities and models have the highest exposure. The packaging of classic cosmetics reflects the perfect combination of technology and fashion.
The "cosmetics" in the general sense actually include skin care products, hairdressing products and perfumes. Various eye creams, night creams, SOD honeys, and sunscreens can be classified as skin care products; shampoos, hair conditioners, hair dyes, lipsticks, eyebrow pencils, and nail polishes can be classified as hairdressing products; And perfume can always be a family.
Characteristics of Cosmetic Packaging Since cosmetics often represent fashion, avant-garde, or fashion, the protective, functional and decorative properties of cosmetic packaging are equally important. Cosmetic packaging has always been the most active market. Not only is the product updated quickly, it has avant-garde design, and the processing and production level is very demanding.
Cosmetic packaging first requires that no chemical or biological reactions occur with the contents; second, the use of convenience, packaging usually has a secondary sealing function, to have a certain degree of durability; then there is to have a good sales role. The decoration of the packaging is very demanding and the production is very delicate. Many high-end cosmetics, packaging costs are even higher than the product itself.
Common types of packaging Nearly all kinds of materials are used on cosmetic packaging. Although metal materials are few, they are not without.
The most common packaging includes: glass bottles, plastic bottles, composite plastic bags, plastic hoses, and so on. The carton is often used as an outer packaging for middle and high-grade cosmetics.
Most mid- and low-priced skin care products use composite plastic bags. Plastic hoses and plastic bottles, while high-end products favor glass bottles, especially perfume packaging, and most use glass containers. Cosmetics also become one of the most important and final application areas of glass products.
The main reason for using glass containers is because glass materials have good barrier properties and have a good texture. Although plastic container manufacturers are also deliberately mimicking certain features of glass vessels, in the short term, the status of glass containers in the cosmetics field, especially in high-end skin care products and perfume packaging, cannot be shaken.
Compared with plastic hoses, the market for plastic bags is shrinking sharply. The main reason is that plastic bags cannot be sealed twice, which is inconvenient to use. With the upgrading of cosmetics, plastic bags that have been confined to low-grade products are gradually being plasticized. Hose replacement. In the future, the main market for composite plastic bags will be concentrated on small-capacity disposable packaging products, especially shampoo and hair care products.
Composite plastic hoses were a symbol of low-grade products more than a decade ago, but nowadays, many well-known brand products also use hose packaging. For example, in China, expensive SK-II skin care products use composite hose packaging. In the sunscreen market, products including brands such as Lancome use hoses for packaging. Hose can be said to be the most popular packaging form in the cosmetic market in these two years.
Plastic bottles have the advantages of light weight, robustness, and ease of mass production. Therefore, its advantages lie in larger capacity products. This market is dominated by shampoo and conditioner. The materials used are mainly PE, PP, PVC and PET. Injection molding is the most commonly used processing method. In addition to the bottle itself, the function of the dispensing pump and the compression cap is also very important and directly related to the product's tightness.
Large-capacity liquid packaging bottles, such as shampoos, are no longer equipped with other outer packagings. Therefore, the label on the bottle body is not only the main area of ​​decoration, but also the only product that delivers product information. At present, most cosmetic labels still use heat-shrinkable labels. The most advanced method is the one-time molding of the labels and the bottle body in the injection molding process. The integration of the label with the bottle body has the advantage that it is not easy to fall off and it is not easy to counterfeit.
The small-capacity cosmetics market is a fiercely competitive area for glass and plastic materials. Frosted glass bottles are the most commonly used packaging containers. At present, more and more thick-shell cans are produced using PETG materials, and they have been favored by many well-known brands such as Qingbi, Avon, Revlon, etc. Now, Estee Lauder is gradually turning its skin care product line to PETG containers. The reason is that PETG is very easy to dye into different colors, and even after anti-UV treatment, transparency is still the same, the appearance of the product is exactly the same as the glass. (To be continued)