In April this year, the China Printing and Equipment and Equipment Industry Association completed the tasks and tasks for the “Tenth Five-Year†development strategy of China's printing industry entrusted by the State Economic and Trade Commission, and it has been officially reported. The association attaches great importance to the task of completing the project and clearly puts forward the five basic ideas that must be followed to accomplish this task: First, to promote the technical progress and development of the printing and equipment equipment industry; and second, the products of the printing industry. The structural adjustment of the structure and printing enterprises is the main line; the third is the advancement of science and technology; the fourth is the support of the active support of the state and the government; and the fifth is the purpose of serving the construction of two civilizations. The following are brief explanations, and finally talk about the development of packaging printing.
First, to promote the technological progress and development of the printing industry as the theme Facing the WTO, we must adhere to development so as to seize opportunities and meet challenges.
The influence of WTO on China's national economy is extremely extensive and profound. The printing industry is also facing opportunities and challenges. But overall, the opportunities are greater than the challenges. Some comrades believe that we have the protection of the "Regulations on Printing Industry Management." At the same time, packaging printing and commercial printing have not yet been included in the commitment list for market accession to the WTO negotiations, and thus they consider that they have joined the WTO. There is little impact on the printing industry and packaging and printing. This view is one-sided and must not underestimate the impact of accession to the WTO.
From the perspective of opportunities, the first is that after joining the WTO, the printing industry will increase the potential market. According to experts’ predictions, China’s accession to the WTO will increase China’s GDP by 3%, or more than RMB 200 billion in output value. The increase in the output of various commodities will increase the output value of packaging printing and commercial printing. The increase in the export of light industrial products and general machinery and electronic products, and the increase in the processing of incoming materials will bring more opportunities for packaging and printing. According to industry insiders, the growth index of the printing industry is 1-2% higher than the GDP growth index, which means that the domestic printing market has expanded.
From the perspective of the international market, the number of members of the World Trade Organization has reached 140, and over 90% of world trade is conducted among WTO members. After China's accession to the WTO, China enjoys a wide range of trade liberalization results implemented by WTO members and enjoys the most-favored-nation treatment and national treatment of export products granted to it by other WTO signatory countries, which is conducive to expanding trade opportunities and increasing product exports, thereby giving the printing industry a special boost. Packaging and printing companies provide a broader space for development.
Second, the cost of printing will be reduced. For example, the import duty on paper can be reduced from 12 to 15% to 5 to 7%, and the import duty on printing equipment and accessories can also be greatly reduced. For example, the import tariff on offset printing presses can be reduced from 42% to 9. 4%.
From the challenge point of view, after joining WTO, foreign capital has entered, foreign equipment has entered, and foreign companies have entered. This poses a great threat to the domestic printing industry, especially the state-owned enterprises. Although the potential market is very large, there are many contenders, especially competing with foreign companies for market competition. Competition will be fierce.
The domestic printing industry can contend with much market share. The absolute amount is increased or decreased, and the increase is significant. This depends on domestic printing companies and packaging and printing companies to deepen reform, change mechanisms, adjust product structure, and improve There is a lot of work in terms of management level and product quality. In short, we must adhere to development in order to seize opportunities and meet challenges.
2. Only development can change the unbalanced development of China's printing industry.
The development of China's printing industry in the east, middle and west regions is very unbalanced. According to statistics from 1999, the western provinces and cities accounted for 56% of the country's total area and the population accounted for 23% of the country's population. However, the output value of the printing industry only accounted for 16% of the national printing industry's output value. The internal development of the eastern, central and western suburbs is also very uneven. The printing industry in the eastern and Coastal cities is relatively developed. For example, the output value of the printing industry in Guangdong is 40 billion yuan, which accounts for 27% of the national printing industry output value and accounts for the output value of the printing industry in South China. 75% of Shaanxi's printing industry accounts for 7.1% of the country's total output, accounting for 75% of the western region's output value.
The uneven development of this kind of area will be adjusted in development.
3. There is still a big gap between China's printing and equipment equipment industry and developed countries. To narrow these gaps, we must continue to develop.
1) The printing and image dissemination industry has become one of the pillar industries for the development of national economies in industrialized countries. For example, in the United States, in 1998, the total output value of the printing and image communication industries reached 228 billion U.S. dollars (equivalent to a quarter of China's GDP that year), and the industry scale (employees and organizations) was second only to the U.S. catering industry. The printing industry in the printing and graphic communications industry is one of the largest manufacturing industries in the United States. In 1999, sales exceeded US$155.7 billion. The total number of employees has exceeded 1.173 million and the number of companies is about 50,000.
China's printing and equipment equipment industry has not yet become an important industry for the national economy. It is not yet an important part of the information industry. According to preliminary statistics, in 1999 the total output value of China's printing and equipment and equipment industries was approximately 150 billion yuan, accounting for 2.4% of the world's printing industry's total output value of 750 billion US dollars and accounting for 1.279.8 trillion yuan of the country's GDP for the year. 85%, accounting for 4.24% of the country's total industrial output value (35336.5 billion). Including: about 10 billion yuan before printing, books and periodicals printing about 13 billion yuan, newspaper printing about 12 billion yuan, packaging and printing about 50 billion yuan, printing machinery is about 5 billion yuan, printing equipment is about 60 billion yuan 2) China's current printing industry Excessive printing capacity, high-end fine color printing capacity, backward equipment, high quality, high efficiency, less advanced equipment, low economic efficiency. Book printing capabilities, ordinary PS version of the production capacity exceeds demand. The printing industry must be armed with high-tech and advanced equipment to adjust the product structure.
3) In the pre-press field, China is still in the state of coexistence of electric extensions and color desktop systems. The advanced direct platemaking technology and equipment have just started, and the input and output devices required for high-grade and fine-color printing are basically imported from abroad. The transition from a simulated workflow to a fully digital workflow is still long and there are still many tasks to be done.
4) The performance and quality of our country's printing machinery have a large gap with foreign countries, especially the import volume of high-grade multi-color offset presses. China's printing equipment quality, variety and foreign advanced level compared to the gap is also very large, such as high-grade PS plate, high-grade flexible plate, high-grade blankets and so on still rely on imports, direct plate plate is still blank.
Second, with the product structure of the printing industry and the structural adjustment of printing companies as the main line, by 2010, the development goals of China's printing and equipment and equipment industries will, in general, basically realize “prepress digital and networked; multi-color printing and high efficiency. After printing, a variety of automation, equipment, high-quality, serialization of the 28 word technology development guidelines, so that China has entered a digital, networked printing new era.
"Prepress digital, networked" means that the all-digital workflow will gradually replace the analog image and page processing process, and we must vigorously develop the graphic arts software adapted to digital printing. High-precision, digital color image acquisition, word processing, graphic composition, printing (proofing), output, and transmission until the direct plate-making, digital printing, and computer-controlled post-press binding and distribution networking become a reality, digital information processing Will gradually occupy a dominant position.
“Multi-color printing and high-efficiency†refers to the development of prints from single-color to multi-color, and continuously improves printing efficiency and quality. To this end, we will vigorously develop a printing process to print multi-color printing processes and high-efficiency equipment, and continue to improve the efficiency and quality under the premise of satisfying the quality of print products and environmental protection requirements.
“Diversified and automated after printing†refers to sequential processing after printing, using a variety of processes and a variety of equipment to complete, and extensive use of automated, mechanized processes and equipment, gradually changing the backward state of manual and semi-mechanized production, fundamentally Improve the quality of final products and production efficiency.
“High-quality and serialized equipment†refers to improving the performance and quality of printing equipment products. At the same time, the specifications are complete and the variety is varied to meet the needs of various printing and green printing environmental protection requirements.
The 28-word technology development policy includes many high technologies. The process of implementing the 28-character principle is itself a process of transforming traditional industries with high technology, a process of realizing high-tech industrialization, and a process of constantly adjusting the product structure.
1. The main development goals are:
1) The output value of China's printing and equipment equipment industry is expected to increase from 10% to 2,000 to 240 billion yuan by 2005 and at least 3000 to 400 billion yuan by 2010.
2) Through the adjustment of product structure, the printing capacity of medium and low-grade products will be strictly reduced, and the high-end, exquisite, and color printing capabilities will be vigorously developed to basically meet market demands.
3) Central and provincial (municipal) fixed-point book and book printing, two-level newspaper printing, large and medium-sized commercial and packaging printing plants should basically realize the transition from digital and analog coexistence workflows to digital workflows, and digital work The software of the process and some of the input and output hardware must strive to supply domestically.
4) The direct plate-making system must be promoted in the central and provincial (municipal) level newspaper printing plants, some books and periodicals, commercial and packaging printing plants, and the required plates and direct plate-making machines must strive to achieve a major technical breakthrough in 2 to 3 years. And gradually realize industrialization.
5) Printing equipment The equipment industry shall cultivate 10 to 15 national brand products for domestic and international marketing (such as two-color, four-color offset printing presses, small offset printing presses, Founder printing software, die cutting machines, paper cutting machines, binding machines, and high performance PS version, etc.), expand exports, enter the international market, reach 150-200 million U.S. dollars in 2005, and strive to reach 300-400 million U.S. dollars in 2010.
6) Central and provincial (city) books and periodicals printing enterprises, newspaper printing houses, some large and medium-sized commercial, packaging and printing companies should deepen reforms, establish a modern enterprise system, implement joint-stock reforms, change operating mechanisms, and accelerate enterprise system innovation and management Innovation and technological innovation, speeding up structural adjustment, through the reorganization of assets to establish a number of powerful large-scale printing group, newspaper group, publishing and printing base, packaging and printing base, enterprise technology development center, high-end color plate making center.
2. The structural adjustment content of the printing industry:
1) Adjust the compression of low-grade excess printing capacity, in principle, no longer new book printing companies, no longer expand production capacity, two-tier fixed-point enterprises to further determine the "multi-variety, small batch, short-term, high-quality" market positioning, and further improve The level of technical equipment has actively entered the printing market of international high-precision publications. In order to pre-press, it is necessary to universalize the color desktop system, and gradually promote the direct plate-making system. Printing should increase the efficiency and quality of the equipment. Post-press processing should use high-quality, high-automated wireless glue binding production lines, horseback riding linkage production lines and hardcover linkage. The production line, by 2010, multi-color offset printing production capacity doubled in 2000. The pass rate of spot checks for printed products increased from 95% in 2000 to 98%, and the product quality rate increased from 20% in 2000 to 30%.
2) Newspaper printing should reform the plate making process, adopt a direct plate making system, increase the layout, and expand color printing capabilities. In the next five years, the newspapers will increase their annual print output by more than 10 billion pairs. By 2005, the number of printable newspapers will increase from the current 80 newspapers to about 250, and by 2010 it may reach 500 or so.
The direct plate-making equipment required by the newspaper industry will be constrained by the progress of the localization of direct plate-making machines, especially the plates. The high-speed multi-color rotary offset presses required by the newspaper industry need to increase 120 to 150 units per year, and within 4 to 45,000 per hour, efforts should be made to increase the quality and quantity of domestic products and minimize imports. The 60,000 to 70,000 sheets per hour must be accelerated in development and mass production, and increase the domestic supply share.
3) Commercial and other printing: It is necessary to further improve the technical content and improve the quality and grade of printed products such as securities, stamps, and magnetic cards.
Anti-counterfeit printing should be adapted to the needs of combating fake and shoddy products, and the combination of anti-counterfeiting technology and printing technology should be promoted to further improve the comprehensive anti-counterfeit printing technology.
Fast printing should meet the needs of office automation, on-demand printing and personalized printing, and give full play to the advantages of “small batch, multiple varieties, high quality, short cycle, and high efficiencyâ€. The potential market in this area is very large and the prospects are very good. We must continue to adopt advanced foreign technology and equipment and actively expand market share.
3. Structural adjustments for printing equipment and equipment products:
1) Printing equipment should improve product quality, increase variety, and adapt
First, to promote the technological progress and development of the printing industry as the theme Facing the WTO, we must adhere to development so as to seize opportunities and meet challenges.
The influence of WTO on China's national economy is extremely extensive and profound. The printing industry is also facing opportunities and challenges. But overall, the opportunities are greater than the challenges. Some comrades believe that we have the protection of the "Regulations on Printing Industry Management." At the same time, packaging printing and commercial printing have not yet been included in the commitment list for market accession to the WTO negotiations, and thus they consider that they have joined the WTO. There is little impact on the printing industry and packaging and printing. This view is one-sided and must not underestimate the impact of accession to the WTO.
From the perspective of opportunities, the first is that after joining the WTO, the printing industry will increase the potential market. According to experts’ predictions, China’s accession to the WTO will increase China’s GDP by 3%, or more than RMB 200 billion in output value. The increase in the output of various commodities will increase the output value of packaging printing and commercial printing. The increase in the export of light industrial products and general machinery and electronic products, and the increase in the processing of incoming materials will bring more opportunities for packaging and printing. According to industry insiders, the growth index of the printing industry is 1-2% higher than the GDP growth index, which means that the domestic printing market has expanded.
From the perspective of the international market, the number of members of the World Trade Organization has reached 140, and over 90% of world trade is conducted among WTO members. After China's accession to the WTO, China enjoys a wide range of trade liberalization results implemented by WTO members and enjoys the most-favored-nation treatment and national treatment of export products granted to it by other WTO signatory countries, which is conducive to expanding trade opportunities and increasing product exports, thereby giving the printing industry a special boost. Packaging and printing companies provide a broader space for development.
Second, the cost of printing will be reduced. For example, the import duty on paper can be reduced from 12 to 15% to 5 to 7%, and the import duty on printing equipment and accessories can also be greatly reduced. For example, the import tariff on offset printing presses can be reduced from 42% to 9. 4%.
From the challenge point of view, after joining WTO, foreign capital has entered, foreign equipment has entered, and foreign companies have entered. This poses a great threat to the domestic printing industry, especially the state-owned enterprises. Although the potential market is very large, there are many contenders, especially competing with foreign companies for market competition. Competition will be fierce.
The domestic printing industry can contend with much market share. The absolute amount is increased or decreased, and the increase is significant. This depends on domestic printing companies and packaging and printing companies to deepen reform, change mechanisms, adjust product structure, and improve There is a lot of work in terms of management level and product quality. In short, we must adhere to development in order to seize opportunities and meet challenges.
2. Only development can change the unbalanced development of China's printing industry.
The development of China's printing industry in the east, middle and west regions is very unbalanced. According to statistics from 1999, the western provinces and cities accounted for 56% of the country's total area and the population accounted for 23% of the country's population. However, the output value of the printing industry only accounted for 16% of the national printing industry's output value. The internal development of the eastern, central and western suburbs is also very uneven. The printing industry in the eastern and Coastal cities is relatively developed. For example, the output value of the printing industry in Guangdong is 40 billion yuan, which accounts for 27% of the national printing industry output value and accounts for the output value of the printing industry in South China. 75% of Shaanxi's printing industry accounts for 7.1% of the country's total output, accounting for 75% of the western region's output value.
The uneven development of this kind of area will be adjusted in development.
3. There is still a big gap between China's printing and equipment equipment industry and developed countries. To narrow these gaps, we must continue to develop.
1) The printing and image dissemination industry has become one of the pillar industries for the development of national economies in industrialized countries. For example, in the United States, in 1998, the total output value of the printing and image communication industries reached 228 billion U.S. dollars (equivalent to a quarter of China's GDP that year), and the industry scale (employees and organizations) was second only to the U.S. catering industry. The printing industry in the printing and graphic communications industry is one of the largest manufacturing industries in the United States. In 1999, sales exceeded US$155.7 billion. The total number of employees has exceeded 1.173 million and the number of companies is about 50,000.
China's printing and equipment equipment industry has not yet become an important industry for the national economy. It is not yet an important part of the information industry. According to preliminary statistics, in 1999 the total output value of China's printing and equipment and equipment industries was approximately 150 billion yuan, accounting for 2.4% of the world's printing industry's total output value of 750 billion US dollars and accounting for 1.279.8 trillion yuan of the country's GDP for the year. 85%, accounting for 4.24% of the country's total industrial output value (35336.5 billion). Including: about 10 billion yuan before printing, books and periodicals printing about 13 billion yuan, newspaper printing about 12 billion yuan, packaging and printing about 50 billion yuan, printing machinery is about 5 billion yuan, printing equipment is about 60 billion yuan 2) China's current printing industry Excessive printing capacity, high-end fine color printing capacity, backward equipment, high quality, high efficiency, less advanced equipment, low economic efficiency. Book printing capabilities, ordinary PS version of the production capacity exceeds demand. The printing industry must be armed with high-tech and advanced equipment to adjust the product structure.
3) In the pre-press field, China is still in the state of coexistence of electric extensions and color desktop systems. The advanced direct platemaking technology and equipment have just started, and the input and output devices required for high-grade and fine-color printing are basically imported from abroad. The transition from a simulated workflow to a fully digital workflow is still long and there are still many tasks to be done.
4) The performance and quality of our country's printing machinery have a large gap with foreign countries, especially the import volume of high-grade multi-color offset presses. China's printing equipment quality, variety and foreign advanced level compared to the gap is also very large, such as high-grade PS plate, high-grade flexible plate, high-grade blankets and so on still rely on imports, direct plate plate is still blank.
Second, with the product structure of the printing industry and the structural adjustment of printing companies as the main line, by 2010, the development goals of China's printing and equipment and equipment industries will, in general, basically realize “prepress digital and networked; multi-color printing and high efficiency. After printing, a variety of automation, equipment, high-quality, serialization of the 28 word technology development guidelines, so that China has entered a digital, networked printing new era.
"Prepress digital, networked" means that the all-digital workflow will gradually replace the analog image and page processing process, and we must vigorously develop the graphic arts software adapted to digital printing. High-precision, digital color image acquisition, word processing, graphic composition, printing (proofing), output, and transmission until the direct plate-making, digital printing, and computer-controlled post-press binding and distribution networking become a reality, digital information processing Will gradually occupy a dominant position.
“Multi-color printing and high-efficiency†refers to the development of prints from single-color to multi-color, and continuously improves printing efficiency and quality. To this end, we will vigorously develop a printing process to print multi-color printing processes and high-efficiency equipment, and continue to improve the efficiency and quality under the premise of satisfying the quality of print products and environmental protection requirements.
“Diversified and automated after printing†refers to sequential processing after printing, using a variety of processes and a variety of equipment to complete, and extensive use of automated, mechanized processes and equipment, gradually changing the backward state of manual and semi-mechanized production, fundamentally Improve the quality of final products and production efficiency.
“High-quality and serialized equipment†refers to improving the performance and quality of printing equipment products. At the same time, the specifications are complete and the variety is varied to meet the needs of various printing and green printing environmental protection requirements.
The 28-word technology development policy includes many high technologies. The process of implementing the 28-character principle is itself a process of transforming traditional industries with high technology, a process of realizing high-tech industrialization, and a process of constantly adjusting the product structure.
1. The main development goals are:
1) The output value of China's printing and equipment equipment industry is expected to increase from 10% to 2,000 to 240 billion yuan by 2005 and at least 3000 to 400 billion yuan by 2010.
2) Through the adjustment of product structure, the printing capacity of medium and low-grade products will be strictly reduced, and the high-end, exquisite, and color printing capabilities will be vigorously developed to basically meet market demands.
3) Central and provincial (municipal) fixed-point book and book printing, two-level newspaper printing, large and medium-sized commercial and packaging printing plants should basically realize the transition from digital and analog coexistence workflows to digital workflows, and digital work The software of the process and some of the input and output hardware must strive to supply domestically.
4) The direct plate-making system must be promoted in the central and provincial (municipal) level newspaper printing plants, some books and periodicals, commercial and packaging printing plants, and the required plates and direct plate-making machines must strive to achieve a major technical breakthrough in 2 to 3 years. And gradually realize industrialization.
5) Printing equipment The equipment industry shall cultivate 10 to 15 national brand products for domestic and international marketing (such as two-color, four-color offset printing presses, small offset printing presses, Founder printing software, die cutting machines, paper cutting machines, binding machines, and high performance PS version, etc.), expand exports, enter the international market, reach 150-200 million U.S. dollars in 2005, and strive to reach 300-400 million U.S. dollars in 2010.
6) Central and provincial (city) books and periodicals printing enterprises, newspaper printing houses, some large and medium-sized commercial, packaging and printing companies should deepen reforms, establish a modern enterprise system, implement joint-stock reforms, change operating mechanisms, and accelerate enterprise system innovation and management Innovation and technological innovation, speeding up structural adjustment, through the reorganization of assets to establish a number of powerful large-scale printing group, newspaper group, publishing and printing base, packaging and printing base, enterprise technology development center, high-end color plate making center.
2. The structural adjustment content of the printing industry:
1) Adjust the compression of low-grade excess printing capacity, in principle, no longer new book printing companies, no longer expand production capacity, two-tier fixed-point enterprises to further determine the "multi-variety, small batch, short-term, high-quality" market positioning, and further improve The level of technical equipment has actively entered the printing market of international high-precision publications. In order to pre-press, it is necessary to universalize the color desktop system, and gradually promote the direct plate-making system. Printing should increase the efficiency and quality of the equipment. Post-press processing should use high-quality, high-automated wireless glue binding production lines, horseback riding linkage production lines and hardcover linkage. The production line, by 2010, multi-color offset printing production capacity doubled in 2000. The pass rate of spot checks for printed products increased from 95% in 2000 to 98%, and the product quality rate increased from 20% in 2000 to 30%.
2) Newspaper printing should reform the plate making process, adopt a direct plate making system, increase the layout, and expand color printing capabilities. In the next five years, the newspapers will increase their annual print output by more than 10 billion pairs. By 2005, the number of printable newspapers will increase from the current 80 newspapers to about 250, and by 2010 it may reach 500 or so.
The direct plate-making equipment required by the newspaper industry will be constrained by the progress of the localization of direct plate-making machines, especially the plates. The high-speed multi-color rotary offset presses required by the newspaper industry need to increase 120 to 150 units per year, and within 4 to 45,000 per hour, efforts should be made to increase the quality and quantity of domestic products and minimize imports. The 60,000 to 70,000 sheets per hour must be accelerated in development and mass production, and increase the domestic supply share.
3) Commercial and other printing: It is necessary to further improve the technical content and improve the quality and grade of printed products such as securities, stamps, and magnetic cards.
Anti-counterfeit printing should be adapted to the needs of combating fake and shoddy products, and the combination of anti-counterfeiting technology and printing technology should be promoted to further improve the comprehensive anti-counterfeit printing technology.
Fast printing should meet the needs of office automation, on-demand printing and personalized printing, and give full play to the advantages of “small batch, multiple varieties, high quality, short cycle, and high efficiencyâ€. The potential market in this area is very large and the prospects are very good. We must continue to adopt advanced foreign technology and equipment and actively expand market share.
3. Structural adjustments for printing equipment and equipment products:
1) Printing equipment should improve product quality, increase variety, and adapt
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