[Company Sports Equipment Co., Ltd. official website news] You are really good, back to the company's official website, thank you for the high value of the face, but also to read Xiaobian articles, hoping to get your resonance and inspiration! The company's brand amusement equipment and children's paradise: suitable for playgrounds, parks, kindergartens, communities, shopping malls and other indoor and outdoor venues, set fitness and entertainment in one, to bring children a different experience!
Operational management and planning marketing are the most basic and crucial “internal strengths†in the park. In simple terms, operation management is “root†and planning marketing is the “sourceâ€. The combination of the two forms the source of profitability in a park. In order to sort out and guide the planning and marketing thinking of Paradise, it is accurate to comprehensively consider and promote the professional, systematic, and efficiency aspects of the marketing of the store's planning, and change the previous transformation of the children's playground from the task system to the goal guidance system. The marketing work has been pushed to a higher level. Specifically, it can be considered from the following three parts.
Part I: Basic Information
For children's playground projects, or other projects, the importance of venue selection is unquestionable. The business circle survey is roughly divided into two parts, the business district analysis and the location analysis.
Take the park as an example. The business district also refers to the trading area. It refers to the scope of radiation that is centered on the location of the park and extends along a certain direction and distance to attract customers. In short, it is the geographical area where the park attracts its customers. A business district is generally a major business district consisting of the central location of the location, a secondary business district that extends to the periphery, and a marginal business district that leads to the periphery. These three sections are spliced ​​together, and the business district can be from the following three. Analysis of aspects:
1. Business District, Personnel Structure and Market Potential
The market potential comes from the size of the region's population and their purchasing power. There are many indicators that can reflect the market potential of a region, in which consumer demand should be given particular attention. Comparing the entertainment consumption demands of different business people can provide a basis for finding potential consumer markets.
2, business district competitive property
Take the children's playground as an example, the saturation of the business district is an indicator of the degree of competition in a similar type of children's paradise in a certain area. By calculating or measuring the saturation index of the income of a park, it can be known whether the same industry in a certain area is too much or too insufficient. Whether you choose to open a children's playground here. Usually located in low-saturation areas, the store's chances of success are higher, and stores in saturated areas are larger. Therefore, analyzing the saturation of business districts is very helpful for choosing a new children's playground.
3, store customers
Regular collection of general store data helps store managers and related staff to understand the store’s existing customer base, customer group structure, and customer group characteristics more comprehensively and objectively, and to understand the customer group categories at different stages of the year. The proportion of customers in the overall change, and then study the various groups of people to the store's consumption habits and consumer psychology, for the store's business operations to make an objective direction. Consumers in entertainment venues are mostly young people, students, and families. However, some of the consumer groups in the park are special, such as children with spending power, so they want to have a lasting popularity. Only children, such as the crowd, are sure. It is not enough, because children do not have much subjective thinking of their own, so they also need another group of parents and consumer groups. Through data collection and analysis, identify potential customer groups, analyze consumption habits, and attract and retain resident groups.
Part II: Atmosphere
Based on the basic game experience and environmental experience of customers, stores need to continue to give customers more fun, fun, novelty, fashion and other different experiences. This kind of work that helps the store's long-term stable operation is called atmospheric activity. It is a must for stores. Committed to long-term sex work.
The development of in-store ambience activities requires comprehensive consideration of the psychological preferences of our customers, the characteristics of the environment at this stage, and the operational needs of stores, looking for opportunities to create atmosphere, meeting the psychological needs of customers at this stage, and enhancing customer satisfaction. To lay a solid foundation for customer traffic and revenue.
The rendering of holiday atmosphere can stimulate people's consumption most, catch the festive elements and tie the theme and create unique marketing activities to revitalize the atmosphere. It is very likely that people passing by will be attracted, so many amusement parks will seize the needs of consumers. With a state of mind, various activities or promotions are launched, creating small peaks in profits at festivals. Another point is that it is very important for the children and the environment in the children's parks to reflect each other, so that consumers can feel the full festival atmosphere and leave a deep impression on the park.
According to the differences in customer groups, there are different ways to attract them. For the young customer groups, increase the activeness and pleasure of their playing process, participate in more randomness, lower the threshold of participation, and fully arouse the interest of customers; and the family customer group is child-centered, so it is targeted at children. Parents who are happy to see and parents tend to benefit their children must be created to make their children happy and their parents happy. Today's paradise needs meticulous and differentiated services, because nowadays consumers are not seeking more of an enjoyment of quality of life than they used to be. The era of wanting to be fooled with random conveniences is over. Perfect membership data and loyalty player's customer settings, try to understand each player, meet the player's reasonable requirements, strengthen communication between the company and consumers, and gradually establish long-term friendship to form a stable customer base.
The uneven distribution of passenger traffic and the vacant working days are serious. This is related to China's existing education system and philosophy. When the students go to school or when young people and parents work, how does the park's low flow of people get rid of the "popular curse"? Try to create theme interaction and topical atmosphere so that customers can stay more and attract customers, especially old customers, to join and feel good. You can also systematically organize activities that attract members and players to participate in various atmosphere activities; or through grafting various resources, such as government resources, children's palaces, or contacting the tourism system resources, and by means of ticket sales, etc., to solve the project's passenger flow on weekdays. problem.
The third part: Revenue articles
The design and development of the planning marketing business requires a premise that is the goal, and the establishment of the target is the basis. The monthly indicators are decomposed into various projects and key machines, and statistical monitoring of revenue data is conducted on a weekly basis. The comparison shows that the project revenue, popularity, or currency collection are insufficient or there are opportunities. With this as a background, the company plans to establish a planned marketing promotion program (for example, popularity, currency collection, revenue, etc.), and aims to increase sales. In this process, the importance of the manager is self-evident. The manager needs to think about the business problem, participate in the planning of the activity plan, coordinate the planning of the business and the development of the activity; the execution of the supporting activities of the supervisor and other related personnel, the reporting of the program flow and activities The implementation.
How to determine whether there is any change in the product, most people can only say one about the business is a rigorous issue. Through the table statistics of machine currency collection, managers can clearly understand what projects are in operation and revenue in the same period, and what has been reduced compared with the current period; determine whether there is any change in the operating environment, look at the same period The statistics of the previous stage and the previous period are up or down compared to last year. The last stage is whether each month is up or down. Each item is up or down. The above data are used to estimate the overall business trend at this stage. The store manager can adjust the overall revenue target based on the target of the derivative income and the sales target of the card.
Goal completes the strategy steps
There are five steps to accomplish the goal. The first step: the summary of the conditions in the store, the basic operation of the store can directly affect the store business, and the standardized inspection helps to understand the basic operation of the store. The second step: the next stage of market analysis is to list, analyze and count the external objective factors and internal objective factors affecting revenue in the next stage, and make relevant assessments on the impact of this factor on the revenue of the store. Provide objective guidelines for the direction of the various business operations in the next phase of the store's revenue. The third step: the next phase of revenue potential and risk analysis - the direction of the passenger flow. The fourth step: Analysis of the potential and risk of consumption and currency collection in the next stage - the direction of the currency. The fifth step: direct marketing promotion factors.
Finally, it is suggested that you can make a form in excel when you run the park and list the difficulties or plans you have encountered. Then you can use the rating scale and finally consider all factors to choose the best solution.
For more information, please return to the company's official website of Sports Equipment Co., Ltd. Advisory telephone. The company's pleasure and dedication to serve you! Factory address: No. 16, Chuangqiang Road, Lucheng District, Wenzhou City Light Industry Park.
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