From the Internet to the Internet of Things, the escalation of the situation has triggered a greater wave of technological revolution and business opportunities, and a new pattern of rivers and lakes is emerging. In the torrent of historical development, how to use the opportunity to achieve industrial upgrading and transformation, and become a leader in the industry, is a question of concern for the "survival" of enterprises in all walks of life.
In this wave of development, several companies have successfully opened the door to Internet home improvement. Among them, Shengshi Leju broke through the shackles of the traditional industry, took the lead in proposing the concept of Internet smart home improvement, making full use of information and communication technology and Internet platform, and became the pioneer of the Internet home improvement industry.
Zheng Hao, the leader of Shengshi Leju, is a very rational person, calm and self-denying. In the process of the author's brief interaction with him, he can see the typical "entrepreneurship" in him: creativity, persistence and responsibility.
Create China's first Internet home improvement + smart home platform to lead the industry sales performance
As the leading enterprise in China's Internet smart home decoration, China's largest comprehensive industrial chain intelligent home improvement platform, Shengshi Leju first mentions the concept of smart home improvement . In 2017, Shengshi Leju made a series of deployments in home improvement product optimization, smart home R&D and production, whole industry chain, brand image, corporate culture, etc., and strived to become a new home retailer and a leading brand home improvement enterprise. .
It is the first to introduce the concept of smart home improvement in the industry and lead the new retail in China . Home improvement products upgraded to Internet Smart Home Improvement 3.0 and 3.0Plus to provide owners with one-stop basic hard-packing + whole house soft-packing + smart home + environmental protection, smart and worry-free bag-style decoration service. The product contains 4 different styles of model rooms: light luxury garden, art oriental, Nordic life, liberalism. Committed to the owner of the 0 additional items, all-inclusive, to create a smart, healthy and comfortable life. In August 2017, Tencent Home officially announced the ranking of Tmall's home improvement turnover, and Shengshi Leju topped the list.
Committed to building a smart home ecosystem . Smart home R&D, production and sales is the key work of Shengshi Leju 2017. Firstly, we set up an independent operation of smart home R&D, production and sales organization at Shengshi Leju Shenzhen Headquarters, combining the most advanced artificial intelligence technology to solve the pain points and problems in home life, and successively research and develop intelligent door locks, intelligent voice robots and intelligent sweeping. There are 50 kinds of smart technology items such as robots, smart cameras, smart curtains, smart USB sockets, mobile power supplies, smart air purifiers, smart rice cookers and smart smoke alarms. At the same time, in Tianmu, Taobao, Jingdong, Youzan and other online channels to establish a sound sales structure, each product launch has caused a sensation, sales rose straight, the response is excellent.
Solidify the entire industry chain of home improvement . Shengshi Leju owns its own brand, there is no middleman, remove the layer price increase, and the factory price is directly given to the owner. Shengshi Leju uses high-grade and high-quality materials in the selection of decoration materials, which is higher than the standard used by the general companies in the market, but the price of the same grade of high-quality materials is 40%-60% cheaper. Through its own brand model, Shengshi Leju has opened up upstream and downstream products and realized the integration of the whole industry chain. It not only guarantees the quality of products, but also guarantees the timely delivery of products. More importantly, it is cost-effective.
At present, Shengshi Leju owns 10 self-operated branches in Beijing, Tianjin, Zhengzhou, Xi'an, Hefei, Chengdu, Wuhan, Suzhou, Shanghai and Shenzhen. Each branch has more than 3,000 flat warehouses, and the decoration materials are directly connected to the renovation site. Set up a dedicated warehouse manager. Home improvement research center. Shengshi Leju Shenzhen Headquarters has set up technical core departments such as home improvement R&D center and operation center to facilitate product upgrade optimization and promotion. In addition, Shengshi Leju invested 550 million yuan in Tianmen, Hubei, and built a 150-mu furniture industrial park for the research and development of decoration materials, employee training, etc. At present, the main construction projects such as workshops have been completed, and trial production is expected at the end of the year. Shengshi Leju has signed strategic cooperation agreements with Henan Xinxian County and Hunan Minxian County to set up Shengshi Leju Vocational and Technical College to cultivate its own talents. In 2017, the online channel was deeply cultivated, consolidating the traffic foundation and broadening the traffic source. In August, United Tmall held a press conference and signed a strategic cooperation agreement to become a strategic partner of Tmall.
Building a smart home ecosystem with the goal of solving the pain in home life
In recent years, smart homes have set off a lot of heat waves in China, but the current development of artificial intelligence is still relatively simple. Faced with such a status quo, Zheng Wei said that smart homes should develop in the direction of smart families, and all technological advances are to meet the needs of human beings as the starting point and the foothold. Every smart technology product and every complete intelligent scene system should aim at solving the pain of home life .
As the leading industry in the industry, Shengshi Leju has built a home improvement portal in the development of smart homes, established Shengshi Leju Cloud Server, collects and analyzes user big data through smart home, and provides home, health, diet, sports and other services according to user needs. , build a smart home ecological ecosystem.
Intelligent and humanized to create a healthier and avant-garde home products
With the advent of the digital age, the application of big data has become more and more widespread, and cloud services have emerged. In this regard, Shengshi Leju takes the home improvement as the entrance, and implants dozens of smart home items into the function areas of the entrance, porch, guest restaurant, main and second bedroom, etc. to form a complete intelligent life scene, through mobile phone or voice. The robot can achieve one-button control and dialogue control. Moreover, when users use Shengshi Leju smart home every day, they will collect cloud big data such as user behavior habits and home preferences, thus establishing a database of Shengshi Leju, analyzing data, and then serving users through data. For example, when using the Shengshi Leju smart toilet, the user analyzes the user's health through excrement, establishes a private health database, notifies the user to pay more attention to exercise, use healthy products, or produce a home product that is more beneficial to the user's health.
In addition, Zheng Zheng also said that the biggest problem with smart products produced by many smart home enterprises is that an app can only control one item or a few, which causes users to open multiple apps to control all smart homes. Necessary trouble. Shengshi Leju's cloud technology can empower the central control host to realize all smart home interconnections, that is, a mobile app or voice robot can control all smart homes and complete multiple smart living scenes. This is also the biggest feature of Shengshi Leju smart home. Through the central control, Shengshi Leju app can control all the smart homes in the home and completely solve the pain points of users.
The right medicine to build a home ecosystem with equal quality and intelligence
According to the analysis of authoritative statistical agencies, after 80 and 90, they accounted for 40% of the total number of home improvement consumers. They have become the main force in home decoration consumption, with the characteristics of youthfulness, economic ability, strong ability to accept new things, and more pursuit of quality of life.
The consumer groups targeted by Shengshi Leju Smart Home Furnishings are their own, advocating the concept of smart quality and healthy home decoration, and received enthusiastic response from young people. The one-stop bag is packed in home decoration, which solves the pain points of less time, lack of knowledge of home decoration and "lazy cancer"; quality home decoration meets their needs for ideal family value + practical and heavy; smart home, more successful Young people’s points of interest and recognition.
At the same time, as the leading enterprise in China's Internet smart home decoration, Zheng Hao said that Shengshi Leju has always been committed to building a smart home ecosystem, based in China and looking to the world. With the continuous expansion of Shengshi Leju's brand industry, we will continue to introduce intelligent technologies such as smart home and artificial intelligence through deep development, deepen the application of Internet of Things, promote international brand cooperation, and establish a global smart home industry chain to achieve 10,000. Thousands of families live and work in peace and dreams.
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