An Analysis of Design of Jiujishan Yellow Wine Bottle

The design of 'pure' Shaoxing wine also incorporates many elements of Chinese traditional culture.” Fu Zukang said that the bottle is based on brown color, supplemented by a red background, a dark, bright, and yin, a symbol of harmony. The handle is bumpy, rigid and soft, and consistent with the alcoholic nature; the bottle body is bright and dignified, the square is round, and the metaphor means the life philosophy of “inside the circle.” The outer circle refers to the person to be tact; the inner side means to do the work. There is no rule, no rules, no rules, and we must abide by the rules of the game; the bottle wall was “created in 1743” with seven traditional characters, which is a dignified and powerful person. It embodies the quality connotation of “Caijishan” and the return of rice wine consumption in 267 years. "The pure mainstream trend; the small clouds on the shoulders of the bottle symbolizes the auspicious clouds in traditional Chinese culture, and it also refers to the predecessor of Huijishan Co., Ltd., which was founded in 1743 as the "Wuji Liquor Workshop"; The three official characters are even more dazzling, blending in with the black bottle caps decorated with stylish Chinese patterns.

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