Advertising inserts

(BETWEEN THE SHEETS) Whether you like it or not, ad inserts are everywhere, and they appear more and more in magazines, and print quality is getting better. Advertising inserts can be difficult for ordinary people to be just an unappealing piece of paper, but printers like them very much, because their plan profit is extremely rich. The growth of ad insertions In the past five years, the use of ad insertions has grown by an alarming increase of almost 200%. Printers have taken note of this trend and forecast that this demand will increase. However, since there is no organization to confirm this, the actual value may not be consistent with the predicted value. However, because the advertising insert market has another type of product similar to advertising booklets, its market should be much larger than the market for newspapers and magazines. And the use of this product's publicity will have greater benefits than traditional advertising methods. This is mainly because of the interaction of ad insertion. When the ad insertion slips out of the magazine, or when the opening magazine happens to be on the ad insertion page, it becomes another compulsive propaganda. Advertising inserts are 4 to 5 times the cost of advertising pages in magazines, but the effect is also 4 to 5 times larger than the advertising pages in magazines. Advertising insertion forms are loose-leaf, pasted, sealed, and bound, in publishing The cover of the object is also in the form of an external fold. Getting Connected with Ad Insertion Printers Ad inserts are a good form of advertising. It communicates the media (eg, television and magazines) and readers. The fast spectrum of ad insertions is not a gradual process. Only two years ago, ad insertions were considered to be annoying, because they were rushed to meet the plans of the printers, so that all came out of the printing line. Sometimes cutting is very bad, and these problems are changing as printers pay more and more attention to the commercial benefits of this product. Radiv Times has established a customer demand list related to the production of advertising inserts, and has been the leader in the advertising insert production market for the past three to four years. "Radiv Times" emphasizes the strict requirements for the production of advertising inserts, and should ensure the top quality of advertising inserts. This makes them a role model for other companies in the production of advertising inserts. The Radiv Times was printed by Watford's BPC Magazine. They received ad inserts from printing companies all over the country, and then conducted detailed inspections. If there are quality issues, they may return them to the printing company. However, this situation should never be in the binding stage. It was discovered, and it should not be sent from the printer at all. Although there are still such problems with ad inserts, it should be acknowledged that the quality of ad inserts has greatly improved. The quality of advertising inserts People have paid more and more attention to the quality of advertising inserts, because a large number of advertising inserts are for commercial services, so he must regard the quality of advertising inserts as a quality symbol of the company. He has begun to consider the use of thicker paper, up to 2 colors, or even 6 colors of color printing, and most of them now use a holed reply letter with adhesive. The only explanation for the low quality of ad insert cutting is that the cutter is not sharp enough. Sometimes the rotary cutting may not be as smooth and tidy as the trim of the paper, but the printer must consider the cost balance between the completion of the cutting and the guarantee of sharpness. On the other hand, the improvement of the quality of advertising inserts also benefits from the good effects that this type of advertising can produce. It makes people willing to invest more time and money. The company hopes to give the other company good quality through advertising inserts. Image, and never want to appear poor quality interstitial ads. Wadddie & Co., a British printer, began producing advertising inserts 8 years ago. It has expanded its advertising insertion business from 50% to 60% to 80% this year. They may not know whether the advertising insertion printing market has been expanded. Has gained greater market share. In order to strengthen this market position, they also invested in the purchase of Mann Rolland's Polyman full-page web press with automatic splicing. Innovative advertising insert printer, Waddington & Ledge, became a famous printer with its innovative advertising insert production. One of its most recent ad inserts, the Gordon Gin ad insert with pinecone taste, gained media coverage. Concern is considered to be the first type of advertisement insert for a liquor company. Its cost is high (including product development, creative printing and media promotion expenses), and the goal is to have 2 million copies of its advertisement inserts. This advertising insert has been released with Country Living magazine and will appear in other well-known magazines. Another printer, Dewsbury Direct Mail Printer, believes that the form of advertising inserts should tend to be unified. Although there may be special forms, the cost of printing and production must be given a corresponding daily report of advertising effectiveness instead of excessive advertising insertion cost. This has led to the phenomenon that cannot be promoted. At the same time, the binding companies also believe that not only the final printing or cutting quality will cause problems, and other difficult-to-handle ad insertion problems even account for 50% of its business volume. This situation is very serious. Ad Insertion Production Some bookbinding companies have pointed out that when inserting an ad insert into a magazine, it often takes a lot of effort and expense to sort ad inserts. The picture shows that the factory inserts sent by the printers are all in the form of thick stickers, have been bound and cut, and are grouped in groups of 5 to 10. And our paper-feeding opportunity treats it as 50 pages and 100 pages. When the binding machine handles 10,000 copies of ad inserts per hour at a high speed, it can't be manually paged, so we have to send it to another. The company carries out special conversion adjustments. Another problem is that printers use coarse wire binding, resulting in inconsistent thickness of the advertising inserts. Therefore, it is recommended that fine iron wire be used and placed together. Due to the increasing number of ad inserts, the magazine stack height has to be reduced from the usual 50 stacks to 30 stacks. In severe cases, Hong Kong will not protect itself by hand during warehouse loading and baling. Alas, the original square magazines may have been distorted into rugby shapes after being stacked, and the bad advertisement inserts on the bookbinding line may cause the entire magazine binding line to be affected and must continually take time to resume production. Production 24 hours a day has become a headache. Most ad inserts are printed in millions and then stapled. The shop wants the advertising inserts to be packed into boxes. The national postal service wants to wrap them in small bundles (not bundled too tightly), and the binding manufacturers want to stack them up. This is just like the sale of some products. The form of sale is sold in the form of five packs in the supermarket and the retailer sells in units. If the ad inserts are not delivered in the form that the binders expect, reordering will take a lot of time and will add costs. Many similar problems such as wrinkles in the production of ad inserts cannot be resolved at the time of binding, but since many people at the beginning of the advertising insert production chain do not know or understand how to avoid such problems, no improvement efforts have been made. Binding vendors are trying to solve these problems by compiling the production specifications of ad inserts. These specifications will be provided free of charge to new customers. As long as the communication mechanism is established from the beginning of the production of advertising inserts, the requirements of all parties can be met and the successful production of advertising inserts can be guaranteed. But before such a mechanism has been established, the only option for bookbinding companies is to invest more money (cost) to solve problems on their own. Advertising Insert Production Specifications The advertising insert market has been blamed in recent years for a variety of reasons, such as poor quality of production. In order to establish production specifications, many companies have unanimously agreed to finalize the production of advertising inserts. For this purpose, Inserts Conncil organized the "Best Practices Working Group." Under the leadership of the Direct Selling Association, a committee of 12 members was established in January 1995, followed by a team of best practice working groups. In the past few months, six special task forces were dispatched to the production companies related to advertising inserts. . Their job is to propose the best production methods for the company, so as to ensure high quality advertisement inserts, and put forward a series of suggestions for improvement. The Task Force interviewed customers, agencies, ad insertion printers, magazine printers, publishers, and distributors, and gave a report on the specifications at each stage. These normative reports are collected and they will be "simple, effective, and practical." A committee of 75 major direct sales agents is very satisfied with the reports that have been received. In the process of establishing the most practical advertising interstitial production specifications, we fully realized that the ad insertion specification will be very popular because people need them. This need stems from lack of production knowledge and hopes to increase productivity and reduce production problems. The emergence of. About 20% of ad inserts were badly printed two years ago, but they have changed dramatically in the past two years. These improvements will continue to be strengthened through the improvement of production specifications. This recognition is also constantly improving, and the development of new markets requires further efforts to improve. It is hoped that each company in the production of ad inserts can join the committee and will not refuse to consider adding new normative content that has been implemented in its enterprise. As long as participating companies have agreed to work hard, there is hope that the problems arising in the production of advertising inserts will eventually be solved, and the production specifications will be perfected and implemented. Customers will have better confidence in companies that adopt production specifications. People expect that the relevant companies in the ad insertion can solve their problems as soon as possible. However, before the final specification is issued, you can contact the Ad Insertion Committee to get advice and guidance.