A Brief Discussion on the Photo Packaging of Tea Products

Photographic packaging is the reproduction of the real face of a product on the surface of a package by taking photographs, especially colorful and vivid color pictures. This is the biggest feature of photographic packaging and its greatest advantage. It allows people to have an intuitive sense of the goods in the package, such as the shape, color, texture, etc. of the goods, in order to enhance the shelf appeal of the goods and stimulate consumers' desire to purchase. With the progress of society and the development of the times, photographic packaging has gradually become an important manifestation of the design of commodity packaging, especially food packaging and packaging. At present, many countries in the world have already adopted photographic packaging for commodity packaging and achieved good results.

In the packaging of tea products, photographic packaging can be widely used because it is also one of the important manifestations of tea packaging design. In spite of this, we must also take into account the relationship between the structural design of packaging materials for packaging and packaging of tea and the design of packaging and printing technologies, and not all tea packaging can use photography packaging. According to China's current situation of tea packaging, tea soft packaging medium-time paper bag packaging, plastic film packaging, Fresco bag packaging, certain composite film packaging, hard packaging, iron listening, iron box, cardboard box packaging, etc. The use of photographic packaging, and these tea packaging are basically visible directly with the consumer, so the sale of tea packaging in the decoration design, if the use of the art packaging method, photography packaging is worthy of increasing the value of tea products, a good strategy One must admit that there is still a certain gap between China's sales and packaging of tea and foreign sales and packaging of tea. Many comrades are still not aware of the importance of "doing a good job of packaging and can increase added value." General Secretary Jiang Zemin 1991 When visiting the National Enterprise Technology Exhibition Exhibition Packaging Industry Pavilion in March, he pointed out: “Packaging is very important, not only for the protection of goods, but also for the improvement of added value through good packaging. We must attach importance to packaging. ."

China is the hometown of tea in the world. Tea production, tea making, and tea drinking have the longest history. Tea is the most complete and the variety of tea colors is the largest. No tea producing country in the world can compare with China. China's tea culture has a long history. Extremely rich. As tea is a superman in the atomic age (because tea has the functions of anti-radiation, anti-aging, anti-cancer, etc.), in the course of further reform and opening up, in order to better carry forward the national drink and make Chinese tea more widely available to the world, It is imperative to improve the existing packaging model and use more advanced and scientific packaging. Among them, photographic packaging has a special role because tea is a kind of beverage, and its color and shape can be fully expressed through photography. Color photos give people an all-natural sense of life. We in China have many prestigious and famous Chinese and foreign famous, excellent and special teas. We use photographic packaging as icing on the cake, not only adding luster to tea packaging, but also making tea itself more attractive, which will increase the added value of tea products and expand the sales of tea. It is an invisible and huge driving force.

The photographic packaging content of tea is more abundant than that of other products because it can include the color and shape of tea itself, the natural scenery and customs of the place of production, the elegant tea set and the color of the tea when it is brewed, through the packaging surface. The carefully laid out color photos will enable consumers to appreciate the beauty of all kinds of tea. Small packaged tea and gift tea are more suitable for photography packaging. For example, West Lake Longjing Tea is famous for its green, fragrant, sweet and well-shaped beauty. It is produced in the undulating peaks and beautiful scenery of Hangzhou's West Lake mountainous areas such as Shifeng, Longjing, and Meiwu. The beautiful West Lake scenery are Intoxicated; another example is Dongting Biluochun, tea green, tea-shaped curl-like snail, it is produced in Wuxian County, Suzhou, Taihu Lake Island Dongting Dongshan and Xishan; Huangshan Maofeng, shoots are tender and beautiful, fragrant Kool, it produced with Qisong Rocks, rocks, clouds, hot springs and four famous tourist attractions in the world, Huangshan, Huangshan's strange scenery dumped numerous Chinese and foreign tourists. Imagine that these famous Chinese and foreign famous teas in their sales packaging, if accompanied by physical color photographs and attractive scenic photos of production areas, will greatly increase the attractiveness of tea products on the shelves and enhance the sales function of tea packaging, and also provide tourism services. Silent advertisements were made, and the photographic packaging of tea was indeed very effective.

China's current use of photographic packaging in the packaging of tea products is not yet widespread enough, yet it has not attracted enough attention from tea packaging designers. Of course, good photographic packaging of tea not only requires designers to have higher artistic literacy and photography technology, but also has packaging materials and printing platemaking processes that are suitable for color photography printing, because packaging printing in photographic packaging is related to tea. The central link of the quality of the color pictures on the surface of the sales packaging. The use of automatic multi-color offset printing presses and electronic color printers can make tea product images more realistic on their packaging. Therefore, photography packaging will play an increasingly important role in the design of packaging and decoration of tea products, promoting the prosperity and development of China's tea market economy.

Reprinted from: Tea Network