Personnel have metabolism, and they have become ancient and modern. The “post-80s†as an intergenerational symbol originally referred to a group of young writers born in the 1980s and later extended to people born throughout the 1980s. At present, there are 450 million people in China, accounting for about one-third of the total population. Their contribution to consumption growth cannot be underestimated. Nowadays, after the 80s, they have become parents or parents. Due to the care for the elderly, children and pregnant women at home, their quality requirements for products are gradually improving.
Recently, the Ministry of Environmental Protection issued a circular: the frequency of cold air in the autumn and winter is reduced in the south, and the Beijing-Tianjin-Hebei region and surrounding areas may enter heavily polluted weather in advance. The sales of high-quality environmentally-friendly air purifiers are climbing due to the impact of early heavy pollution and the purchase of air purifiers. According to the GF Securities Research Report, from 2017 to 2021, the average annual growth rate of air purifier sales and sales (machine + consumables) will reach 17.8% and 20.8% respectively, and by 2021, the market for air purifiers. The sales volume is expected to reach 9.85 million units with sales of 43.1 billion yuan.
Big brand, high quality, two-pronged approach
With the deepening of China's reform and opening up and the continuous advancement of the socialist market economy, China's economy has developed rapidly. This period of birth and growth of the 80s since childhood, the international brand is deaf. From the earliest food brand KFC to Michelin Samsung, clothing brands from Nike to Chanel, car brands from Mercedes-Benz BMW to Porsche... It can be said that these international brands have grown up with the 80s.
In addition to the popularity of international brands, the 80s are more concerned about the quality of products and user experience.
In the case of large-scale haze that has frequently erupted in recent years, the sales of anti-mite products such as air purifiers and anti-smash masks have skyrocketed year after year. Most of the 80-selling brands are international brands such as IQAIR, BLUEAIR, AAVI, etc. The emphasis is on the international strength of these brands and the high purification efficiency.
Affordable AAVI Yafeng Fresh Air Purifier can not only purify PM2.5, but also focus on the purification of ultrafine particles, purifying PM0.0025, SARS, avian influenza, coronavirus, MERS, etc. An important reason for purchasing AAVI Yawei for the elderly, children and pregnant women after the 80th. In addition, the popular AAVI AirPlus air purifier not only has a high purification capacity, but also has no filter, no need to clean and replace the filter. At the same time, a one-button intelligent self-cleaning operation is realized, the cleaning process is simple and convenient, and air pollution is visible!
Energy saving and environmental protection are on the rise
The 80s is a generation with a sense of responsibility in the era. Compared with the 70th generation, the group's awareness of energy conservation and environmental protection has improved significantly since the 1980s. Energy conservation and environmental protection have become one of the criteria for the selection of products after the 80s.
For the 80s who lived in the Imperial City, the blue sky and clear sky that once witnessed was gradually shrouded in smog, and more deeply realized the importance of environmental protection. It is not difficult to understand why most people in the post-80s will actively choose energy-saving and environmentally-friendly products and hope to have more and more environmentally-friendly enterprises and products.
With the strengthening of environmental protection in China, the "Energy Conservation of the People's Republic of China" as an example of the improvement of environmental laws and regulations. In response to the call of the state, for those companies and products that consume energy at the expense of the environment, the 80s will decisively pull them into the blacklist of purchases.
Comfortable experience
For the post-80s, work and life are busy. If there is no good user experience, it will be a small matter to lower the quality of life. Faced with the smog that swept the north and the south, most of the purchases after the 80s were anti-mite products with a comfortable experience. The AAVI AirPlus Air Purifier without the need to replace the filter, without any post-maintenance, meets the “demanding†experience of the 80s. In addition, its efficiency is as high as 99%, constant for 20 years, no follow-up maintenance costs, and a comfortable price-performance experience is also valued after the 80s.
“The number of rhinitis in the Spring and autumn is obviously less, and the children don’t like to sneeze.†“There is a need to clean the table and chairs at home for a few days. Now it doesn’t need to be cleaned for a week.†The real experience of AAVI Yafeng Xinfeng Air Purifier.
The powerful purification scope, no need to spend a lot of effort on trivial matters, so that the 80s can go all out and concentrate on the comfortable experience of life and work, which is deeply loved by the 80s.
Enthusiastic products
With the popularization of intelligent devices and the fiery heat of artificial intelligence, the post-80s as the main force of consumption, the preference for intelligent products can be imagined. After the 80s, they are curious about new things, their love for intelligent products, and their busy work. They need to improve their living efficiency, making them keen to consume intelligent products.
From intelligent switches, smart fingerprint locks, smart photos, smart curtains, smart smart sweeping robots, smart TVs and other smart products, the design is novel and the operation is intelligent. It quickly grasps the stomach of “being fresh and intelligent†after 80s. And enjoy it. Intelligent products have also become a major feature of post-80s consumption.
Nielsen’s recently released China’s second-quarter consumer confidence index report shows: “The consumer confidence index continues to grow steadily. At the same time, as residents’ living standards improve, Chinese consumers are increasingly pursuing high-quality life.†High quality Energy-saving and environmental protection, good user experience and intelligent products are the trend of modern service-oriented and technologically-oriented society.
In order to meet the high quality needs of users, manufacturers in various industries need to continuously improve and design and produce more popular products for a wider audience. AAVI Yawei is the first to break the air purification industry. Its new air purifier is popular among many users for its lack of filter screen, constant purification efficiency of 99%, intelligent self-cleaning, etc., and comprehensively considers the elderly, children, pregnant women and other people. . At the same time, the ion waterfall purification technology of the subversive industry will escort the public's breathing more thoroughly and efficiently.
Responsible Editor: Business Internship
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