The 2017 CCTV 315 party was just over. The news that the food from Japan's "nuclearly polluted areas" quietly flowed into the Chinese market at the evening party caused heated discussion once it was exposed. Among them, the Japanese lifestyle brand "MUJI", which has always been based on nature and quality, was quickly searched on Sina Weibo after being named in relevant exposures. As of press time, there were more than 1.36 million search results for Sina Weibo with only four words "MUJI". At present, this matter is still being processed, but the editor feels that this time MUJI has been involved in the nuclear pollution door, which is inextricably related to the product packaging.
The "nuclear pollution area" involved in this exposure refers to the area affected by the nuclear leakage accident at the Fukushima nuclear power plant in Japan in March 2011. In order to ensure the food safety of Chinese consumers, the Chinese government has promulgated regulations that specifically prohibit imports from Fukushima, Gunma, Tochigi, Ibaraki, Miyagi, Niigata, Nagano, and Saitama , Tokyo Metropolis, Chiba Prefecture, etc., which may be subject to nuclear pollution, food, edible agricultural products [stock review] and feed. However, the CCTV 315 Evening Party stated that in September 2016, the Shenzhen Market Inspection Bureau discovered during enforcement inspections that some of the products that Muji is selling are from Tokyo, which is on the list of prohibited import areas. Moreover, the detailed information about the place of origin is hidden on the product packaging, and is covered by a Chinese label with the place of origin only written as "Japan". Therefore, MUJI is also suspected of deliberately deceiving Chinese consumers.
MUMINARI KOZUKA, a spokesman for the MUJI parent company's KK product plan, said in a telephone interview that MUJI did not sell any problematic products in China. The written response of Interface News from MUJI China as early as March 16 is as follows:
From the response, MUJI does not recognize the CCTV 315 party's claim that it is selling "nuclear pollution" products.
In fact, shortly after the party, some netizens questioned the “production place†of the Muji products mentioned in the exposure video on Weibo and multiple platforms, saying that the place of production printed on the product packaging is likely Refers to the location of the manufacturer's registered address (or the functional office), not the location of the factory where production and processing work is carried out.
But it is undeniable that MUJI still has room for improvement in the labeling and sticking specifications of Chinese labels on product packaging.
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