Source: Consumer Daily
According to legend, the greeting card originated from Tang Taizong. During the New Year's Day, Tang Taizong used the greeting card to give the minister a New Year's greeting. He made a greeting card with red gold foil, and the royal book "Pu Tian Tong Qing" was given to the minister. In the folk, I use the plum blossom paper to write congratulations and give each other gifts. Today's greeting cards are no longer the traditional form of "before", this year's personalized greeting cards are popular in the market.
Last year, Tsinghua University's 3D admission notice also made stereoscopic 3D greeting cards a hot spot for 2019; DIY greeting cards that are affordable and capable of exercising hands-on skills became a new project for parent-child activities; greeting cards with cultural nostalgia or traditional style were received. Many young people love it; their own recycled paper greeting cards are full of sincerity and environmental protection; the green greeting card that combines greeting cards with green plants transforms the warm blessing into a living room. Green.
Personalized New Year's greeting card
Beijing's Tiananmen Gate Tower, the Forbidden City, Shanghai's Oriental Pearl Tower, Suzhou's Jiangnan Garden... One of the most representative buildings uses traditional paper-carving techniques and is made into a 3D New Year's greeting card. The reporter noted that this year's 3D Chinese style special New Year greeting card has been well received by people, and many merchants have sold more than three or four thousand monthly sales. "Beijing Opera changed face, Tiantan, Guomao, Tiananmen... A three-dimensional silhouette was all collected, and the Chinese style and Chinese red were thick, and it was both festive and chic to friends." A netizen commented.
In addition, personalized prints such as scratch card cards made with WeChat chat blessing content, or New Year greeting cards printed with family photo prints are also popular among consumers. "Send a greeting card more ceremonial, this is a text message, WeChat can not be replaced." White-collar Xiao Wu said that she chose to write a custom New Year greetings, made the words of WeChat chat dialogue to let friends blow away, both good-looking and young Personality. It is worth noting that these personalized New Year greeting cards are mostly cheap greeting cards ranging from a few to a dozen. Each merchant is also trying to "price" each other, and the high-end products with luxurious appearances are less popular.
DIY greeting card into a new favorite of parent-child activities
"Don't come, the child wants to send a greeting card to the teacher, think about it or to be more DIY of his own." Ms. Shi, who has a 5-year-old daughter, said that many parents around the world have chosen to buy DIY greeting card kits. Production. "This not only exercises the child's hands-on ability, but also a choice for parent-child activities." The reporter saw that these New Year's greeting card kits include colored envelopes, blank pages, stickers, cardboard, granules, etc. The operation steps can be assembled, but the specific layout and content can be changed according to the actual situation.
This year, the “small paper†and other small handicrafts have also become the choice of New Year DIY greeting cards. The red festive lanterns, the colorful New Year bouquets, and the lively Lamei... all kinds of patterns are made up of individual paper rolls of different shapes, and the consumers who complete the production also have a sense of accomplishment. The reporter saw that the monthly sales volume of a "Yan paper" greeting card in an online store exceeded 3,000, and the price was less than ten. “Many people choose to spend two or three hours doing a greeting card and then handwriting a blessing. This DIY kit sells better than some finished greeting cards in my store.†The store owner said.
Recycled paper greeting card: full of environmental goodwill
New Year’s cards have long been controversial, mainly because papermaking materials use excessive pulp and consume precious forest resources. This year, DIY recycled paper greeting cards have made the greeting cards full of sincerity towards environmental protection.
Ms. Guo, who is enthusiastic about environmental protection, shared the practice of making recycled paper. First, I collected some used waste paper. In order to achieve better results, I can collect different colors of paper separately, then prepare a container and juice. Machine, filter plate, and some dry flower materials.
Once the material is ready, you can start making it. In the first step, the collected waste paper is torn into paper scraps, then placed in the juicer, the paper is broken into pulp, and then poured into a container filled with water; the second step is to filter The net is lightly pulverized, and the pulp on the surface of the filter is flattened and placed on the absorbent towel. In the third part, some dried petals can be shredded, and then sprinkled on the pulp and gently pressed. After it is dried, it is ours. Finished product. The recycled paper is made with uneven edges, and we can use scissors to cut out the shape we like. Finally, write your blessings and an environmentally friendly recycled paper greeting card is complete.
Plant Greeting Card: Blessing of Rooting and Germination
The plant greeting card is a newly developed product of the New Year in recent years. The card collector can grow the grass by watering the greeting card with water, meaning that the true feelings should be carefully poured, and everyone will be favored when they go public. Among them, the "Auspicious Grass" and "Ruyi Bean" plant greeting cards are made of imported high-quality grass species. The growth rate can reach 96% in normal environment, and the growth period is longer. In the theme performance, "Auspicious Grass" points For the "green blessing", "bashing blessing", "spring blossoms", "natural window" four themes; "Ruyi beans" for "magical blessings", "blessings", "rich and healthy", "smile Always open four theme series, and consumers can customize according to their own preferences, a variety of styles, heartfelt.
The plant greeting card gives new meaning to the traditional greeting card. The recipient can not only see the blessing words of the other party, but also deeply understand the expression of the true feelings in the process of plant seed germination and growth. During the process of carefully watering the plant greeting card, the experience To care for the feelings, cherish the importance and happiness of friendship. Secondly, the plant greeting card can beautify the environment and add a creative “green†to the family and office. The “live†of the greeting card and the constant “growth†add vitality to life. The birth of the plant greeting card has injected new vitality into the long-established greeting card culture.
Young people love the traditional "old"
The plum blossoms, cranes, and auspicious clouds are decorated with the name of the ancient style. Similar to the Forbidden City lipstick that burst into the red network some time ago, the New Year greeting cards full of traditional and nostalgic atmosphere are loved by many young people. As a representative of Wenchuang products, the greeting cards of Forbidden City Taobao’s “Peaceful and Wishfulâ€, “Establishing the Evil†and “Fushou Wannian†have sold more than 10,000 copies in a month, and even foreign netizens buy it. The favor is the antique China. Prime.
It is worth noting that the traditional style of the domestic New Year greeting card has also affected the foreign card makers. The reporter found that the famous American greeting card manufacturer, Heman Company, launched a number of Chinese New Year series greeting cards at the end of this year. The theme ranges from blue and white porcelain, classical carved windows to bat patterns with the words "harmony", up to nearly 40 kinds. Some of the sales of New Year's cards in the past month rushed to the top of the monthly sales of their official flagship store cards.
Imagine the future New Year greeting card
When it comes to future greeting cards, the answer must be virtual reality. The New Year greeting cards you receive will not be presented behind the screen. The things in the New Year's greeting card will be displayed in front of your eyes. Virtual reality technology (VR) and augmented reality technology (AR) are destined to speed up the digital process. In the future, everything will be It is possible to be digitally virtual and thus popular in the bit world.
People who ask for love through greeting cards can use digital virtual technology to create their own 3D virtual avatars, and give 3D avatars their own voices, as well as their own recorded congratulations. This is not the most attractive, because these things only exist in In the virtual digital world, the future New Year greeting card will be filled with any element you want to add. You can dance for her on the Eiffel Tower, you can design a dream bedroom for her, you can also sing with her favorite stars, of course you can also roam the moon with the people who collect the cards!
All these wonderful blessings are not simple illusions. I am sure that such greeting cards will become a reality, because virtual reality and augmented reality have gradually entered our lives, although most of the applications seen at this stage appear in games. The field, but this is just the beginning, and in the future it will fully invade our lives.
Editor in charge: Ge Hongyan
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